Jane ModenaMarch 8, 2015 We already know that Shopping Campaigns work great for e-commerce companies. Today we’ll be sharing some great tips and tricks for how to make them work even better for you! Let’s go shopping Google’s Merchant Center: What Is It?? If you’re used to search campaigns where you are strictly dealing with … Continue reading Google Shopping Campaigns Guide: Tips and Tricks for Beginners
Tracey WallaceMarch 7, 2015 Google’s algorithm changes have a long history of seriously affecting corporations using SEO to bolster their brand, often without much weight behind the content they are publishing. Content farms were the first to take a hit, with companies including Demand Media and Ask.com experiencing significant traffic declines due to poor quality … Continue reading New Google Algorithm Change on the Horizon: Prioritize Mobile or Be Penalized
Larry KimMarch 6, 2015 The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week. Horowitz didn’t specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of … Continue reading Goodbye, Google+: Social Network Broken Into Streams and Photos Products
Steven HughesMarch 5, 2015 Early last month a deal was made to bring back Twitter Google search. Google will now have access to the Twitter “firehose” which will result in more tweets being found in Google search. These two had an agreement between 2009 and 2011 where Google had similar access. Twitter Google Search If … Continue reading Twitter Google Search – What It Means For You
Business.comMarch 5, 2015 What do Google, LinkedIn and Zynga have in common? Yes, they’re all massive players in Silicon Valley, but these juggernauts also all use one management method that helps set and communicate goals with ease: OKRs, Objectives and Key Results. This secret sauce is the driving force that moves teams together in the … Continue reading Be Like Google: Utilizing OKR Software to Get Results
Andy CallowayMarch 4, 2015 Making your website load quickly is a good idea. People hate waiting around for pages to load and as our attention spans gets ever shorter, having information delivered right now gets even more important. Of course we’ve known for a long time that fast pages are a good idea but until … Continue reading Google’s Testing a Way of Telling People Your Website Is Slow
Justin WilsonMarch 3, 2015 Earlier this week, Bradley Horowitz, one of Google+’s key architects and a Google VP, announced that he has been appointed as head of Google’s Photos and Streams products. It is strongly implied that these are not additional features to Google+, but two new products which will effectively replace Google+. But how … Continue reading Google+ Didn’t Work
Eric HammisMarch 1, 2015 More often that not, we have appointments with potential clients who are having trouble getting any traction with their website. They come to us with this look of desperation and exhaustion, wondering why, oh why, isn’t our site working after all the time and effort we put into it?!?! Of course, … Continue reading Where To Start With Your Analytics
Owen RadfordFebruary 27, 2015 Do you keep track of how many visitors you get on your website every day? Do you keep an eye out for what device they’re on, where they’re coming from, or which pages are the most popular ones for people to visit? Are you looking out for which social network generates … Continue reading A Beginner’s Guide to Google Analytics
Owen RadfordFebruary 26, 2015 Google Webmaster Tools (GWT) is like a toolbox that can help you to make the most out of your website. Setting it up is easy. All you need is to sign in to GWT and verify your site (the various methods are explained here and require minimal technical knowledge). Once you … Continue reading A Beginner’s Guide to Google Webmaster Tools
