by Eyal Katz January 2, 2016 Follow @eyalk100January 2, 2016 If you’re reading this, chances are you haven’t been invited to Google’s most exclusive club. Don’t cry–you’re not alone. We all know that a standard AdSense account, when measured, tested, and adjusted can bring in some killer revenue. So what’s the deal with the mythical … Continue reading 5 Essential Steps to Becoming a Premium Google AdSense Publisher
by Luana Spinetti December 16, 2015December 16, 2015 Photo Credit: http://www.candidwriter.com (cc) On September 18h, 2015, a Google Webmaster Blog post came up to shake webmasters and SEOs and give everybody with a website some food for thought — Google is no longer granting an easy and painless reconsideration to those websites that violate Webmaster … Continue reading Google Says Less Reconsideration Chances For Repeated Violations
by Nick Eubanks December 10, 2015 Follow @nick_eubanksDecember 10, 2015 This article is a case study on how we did a Google penalty assessment and a penalty recovery for one of our clients that had a steady 10,000 organic sessions per day and went to under 1000 in one day due to a site-wide Manual … Continue reading Manual Penalty Recovery: From 10,000 Organic Sessions Per Day to 1,000 And Back
How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out. Jonathan Hunt on December 3, 2015 It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search … Continue reading Google’s Year Of Change Hits Mobile Retail
by Garry Grant November 11, 2015 Follow @seoincNovember 11, 2015 Now that we have your attention, please read the following information as it pertains to you. We at SEO Inc. want to go on the record and state that Google DID NOT RELEASE A NEW ALGORITHM code named “Elephant.” We wanted to get your attention … Continue reading Google Releases New Algorithm, Code-named “Elephant”
by Laurie Sullivan @lauriesullivan, (November 02, 2015) Country music artists Charlie Worsham and Trace Adkins gained at least one more fan last week — me — and they owe it to a cross-media advertising campaign designed by Flying Dutchman Travel Co-owners Ann Macker and Tracy Michaels. The campaign spanning radio and Facebook, and search … Continue reading Country Cruising, Radio, A Sunken Boat, And Google’s DoubleClick Billboard
by Laurie Sullivan @lauriesullivan, (October 26, 2015) Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the key. … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
Govind AgarwalOctober 19, 2015 Google Penalties aren’t the nicest things in the world. Let’s face it, you’ll never see anyone who has been hit with a penalty have a smile on their face – that’s solely because the penalty has plunged their profits into the unrecoverable depths of despair. While the end of the rope … Continue reading Step by Step Guide to Fixing Any Google Penalty
Brian LeeSeptember 22, 2015 On the heels of Google’s success with Product Listing Ads and Shopping Campaigns, other publishers have developed their own product ad platforms, most notably Bing with its Product Ads and Facebook’s Dynamic Product Ads. These major players have proven that shopping ads are a viable and highly effective marketing investment for … Continue reading Google and Bing Shopping Ads: 3 Trends to Watch
Gavin O’Malley @mp_gavin, (September 16, 2015) Did you really think Google and Twitter were going to let Facebook, Snapchat, and Apple take their profitable positions at the intersection of mobile consumers and news? No, sir! Google and Twitter are reportedly appealing to publishers to show “instant articles” to their many users. The duo is promising publishers that just as with … Continue reading Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple
