Mark SchaeferJune 2, 2015 I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us … Continue reading Five Good Reasons to Ignore Google
Google takes another step away from the days of heavy promotion of the social network on other Google products. Martin Beck on June 1, 2015 Back when Google was promoting Google+ strongly, it added a link to the social sharing service from many of its other properties, including Gmail, YouTube and the main search page … Continue reading Google Drops Google+ Promotion From Gmail, Search & Other Google Services (DD)
Steve MastersMay 29, 2015 About 90% of the professionals I work with believe Google Plus is a joke. That statistic is based on the number of people who laugh at it when it comes up in conversation, and based on the information given by Eric Enge in his analysis of more than half a million … Continue reading Google Plus A Useless Social Network? See The Stats
Jess HallMay 28, 2015 Last month, Google updated its algorithm to make its search results friendlier to smartphone users. We knew those changes were coming; mobile search is more prevalent than desktop, and it’s much more likely to result in sales for online businesses. In fact, we’ve been blogging about the importance of responsive website … Continue reading Was Your Site Hit By Google’s New Mobile-Friendly Algorithm? Use This Quick Guide to Recover and Prepare for the Future of Mobile Search
Chris AbrahamMay 14, 2015 With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. … Continue reading Can Google Find You In Your Online Store?
Zach EttenMay 5, 2015 It’s no secret that nowadays people use their mobile devices to complete a variety of tasks. Phones and tablets have become extensions of their owners. Whether a person is using their smart phone to look up directions to the new Italian restaurant downtown, to text their mother photos of their first … Continue reading Google Call-Only Campaigns: What You Need to Know
After few public statements about the health and fate of Google+, the network takes to Twitter for some cross-channel marketing fun. Martin Beck on May 1, 2015 In all the chatter and headlines about the fate of Google+ — dead, not dead yet, feeling much better after pivoting — we haven’t heard much of anything … Continue reading Signs Of Social Life At Google+? Network Sends Out Its First Tweet
Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]
Jonathan BrightApril 21, 2015 Ahhhh, the Google algorithm update. From my perspective as a journalist these are always a bit like the culinary run-up to Christmas. Every industry commentator with something to say about your website and brand strategy assumes the role of TV chef, each with a hot new SEO recipe to get you … Continue reading Don’t Worry About ‘Mobilegeddon’, You Can Stand the Heat
Shelly DuttonApril 11, 2015 Best known for its innovative spirit, it’s no surprise that Google would apply this same philosophy every aspect of the recruiting process – even the job interview. Lucky for this $ 350 billion behemoth, Laszlo Bock, the company’s Senior Vice President of People Operations, knows how to shake up the traditional … Continue reading Google’s Secret To Great Job Interviews – Art And (Data) Science
