May 22, 2024 E.l.f. Beauty has a playbook for nonstop growth The beauty brand has grown sales for 21 consecutive quarters, thanks to its savvy approach to reaching customers. BY Yasmin Gagne E.l.f. Beauty, the conglomerate behind E.l.f. Cosmetics, Keys Soulcare, Well People, and Naturium is on the rise. The company delivered more than $1 billion … Continue reading E.l.f. Beauty has a playbook for nonstop growth