Category Archives: Hashtag

Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant

by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant

How to Use Hashtags on Social Networks Other Than Twitter

Sophia BeirneOctober 13, 2015 The hashtag has proven to be an effective model for businesses and individuals to keep themselves engaged in relevant conversations while tracking their social media reach. Though most people associate the hashtag system with Twitter, it wound up becoming so effective that a myriad of other social networks have adopted this … Continue reading How to Use Hashtags on Social Networks Other Than Twitter

Discover and Promote Your Own Good Hashtag

Suzanne HoenigSeptember 29, 2015 #, # Pound, pound.Nope. It’s not a knock-knock joke.They’re read “hashtag, hashtag.”Or, “hash, hash,” if you’re British.Or, “tag, tag,” if you’re a little lazy, like me. But you already know all this if you’ve seen the helpful SNL PSA from social media wizards Jimmy Fallon and Justin Timberlake. (It’s ever so … Continue reading Discover and Promote Your Own Good Hashtag

The White Hot Hashtag: Does It Work For Your Small Business?

Francesca Di MeglioAugust 26, 2015 Whether you still associate them with the pound symbol or even the old-school tic-tac-toe board, the hashtag has become an integral part of the digital lexicon and, yes, even your small business marketing tools. As we’ve covered before, integrating hashtags into your social media marketing plan is an effective way … Continue reading The White Hot Hashtag: Does It Work For Your Small Business?

How to Use Hashtags on Instagram, Twitter and Beyond [Infographic]

Ciaran BlumenfeldJuly 23, 2015 Curious about how to use hashtags on popular social media platforms? Choosing the right hashtag, or hashtags can be quite confusing! For best results you should have a plan. All hashtags are not created equally and if you were to ask five social media experts about how,when and where (and how … Continue reading How to Use Hashtags on Instagram, Twitter and Beyond [Infographic]