eBay Data Shows How Holiday Ads Influence Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2024 Consumers have expectations for the holiday shopping season. Based on consumer feedback, eBay details trends in a report that launched Monday, including estimates of how ads influence buying decisions. Overall, 21% said advertisements help them find the best … Continue reading eBay Data Shows How Holiday Ads Influence Consumers
Category Archives: Holiday Campaigns
Postmates makes 4/20 its best brand holiday with a hoodie built for eating takeout
By Jeff Beer April 18, 2023 To mark that most sacred of stoner days, food delivery app Postmates has created a piece of merch tailormade for its most couch-bound product enthusiasts. Just don’t call it another piece of branded streetwear. The “Takeoutfit” is a hoodie built for lap-dining utility, including a fold-down … Continue reading Postmates makes 4/20 its best brand holiday with a hoodie built for eating takeout
Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness
Slye Joy Serrano October 25, 2021 The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday … Continue reading Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness
Holiday Shopping Trends 2020 in E-commerce [Infographic]
Venkatesh C.R. December 26, 2020 The 2020 holiday shopping landscape is obviously unique in that it’s the first time in the history of ecommerce that a pandemic became a primary factor in affecting its trends. Yes, there will always be a notable increase in shopping activity that the holidays usher in. But add to this … Continue reading Holiday Shopping Trends 2020 in E-commerce [Infographic]
Holiday Shoppers Are Spending More Or The Same As In 2019: Study
Holiday Shoppers Are Spending More Or The Same As In 2019: Study by Ray Schultz , November 9, 2020 Shoppers are looking for personalized suggestions, according to 2020 Holiday Season: Navigating Shopping Behaviors In The Pandemic, a global study by McKinsey. Of the consumers polled worldwide, 26% will rely on personalized campaigns to research their … Continue reading Holiday Shoppers Are Spending More Or The Same As In 2019: Study
How to Reframe Your Holiday Campaigns for 2020
Christiana Marouchos October 31, 2020 Typically, the holidays mean food, gifts, outfits and get-togethers—all of which come with plenty of shopping. And although the time spent with family and friends will continue this year, the way in which people connect, celebrate and prepare for the festivities will look and feel a lot different. In-store browsing … Continue reading How to Reframe Your Holiday Campaigns for 2020