Amazon Dethrones Google As Top Destination For Holiday Inspiration by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2024 Holiday research and gift buying has been turned on its head this year, with technology suggesting to consumers where, what and how much they should pay for products. Some research suggests consumers have already begun to see … Continue reading Amazon Dethrones Google As Top Destination For Holiday Inspiration
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. Chris Wood on October 1, 2024 U.S. online holiday shoppers are expected to spend $ 240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s … Continue reading 2024 online holiday spending set for record year with $240 billion in sales
The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022. Kim Davis on January 4, 2024 Consumers spent $ 220.1 billion online during the recent holiday season, up $ 10.4 billion on the previous year, a growth of almost 5%. That’s an all-time record, as measured by … Continue reading $221 billion adds up to a record online holiday season
Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach by Ray Schultz , December 6, 2022 Consumers are feeling far from optimistic as we get closer to the holidays, according to Jungle Scout’s Q4 Consumer Trends report. Of U.S. shoppers, 80% believe the country is headed for a recession, and 93% have noticed higher … Continue reading Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach
Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. Kath Pay on November 3, 2022 What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over … Continue reading 5 ways to tune up your unsubscribe process before the holidays
Brand loyalty is out, retail loyalty is in — if there’s a deal. Constantine von Hoffman on August 31, 2022 It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers … Continue reading What will have the biggest impact on consumer holiday shopping?
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for
Plus, thoughts about the future of work. Kim Davis on December 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading The holiday season is upon us
Lewis Schenk December 20, 2021 The last quarter of the year is generally when most organisations begin the countdown to the holiday season. The problem is, many see this period of time as the end of the business year, meaning that as January rolls around, all momentum is lost and businesses are forced to start … Continue reading Why You Shouldn’t Let Your Momentum Disappear This Holiday Season
Laura Krajewski December 3, 2021 There’s something about Christmas lights glimmering on every house and Christmas music playing in every store that makes me want to stay cozy at home, watch It’s a Wonderful Life, and avoid doing work. Is it just me?… I don’t think so. It doesn’t matter what kind of job you … Continue reading Keeping Your Customer Focus and Investing in your Agents Through the Rest of the Busy Holiday Season
