Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Category Archives: Holiday Shopping

An economist swears by this technique for holiday shopping

Using cash instead of paying electronically is a simple way to control your holiday spending while even helping others. BY The Conversation The holiday shopping season is now here, and Americans are ready to splurge. The average U.S. shopper expects to spend more than US$1,000 on gifts for Christmas and other winter holidays this year, surveys … Continue reading An economist swears by this technique for holiday shopping

Google shakes up ad auction dynamics for holiday shopping

Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. Anu Adegbola on October 21, 2024   Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now … Continue reading Google shakes up ad auction dynamics for holiday shopping

Sailing Across Holiday Shopping Channels

Sailing Across Holiday Shopping Channels by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2024 California has an abundance of stores that buy back their clothing — namely Eileen Fisher, and Canada Goose. Others resell high-end clothing such as The Real Real. Last week, California Governor Gavin Newsom signed legislation requiring apparel companies to accept unwanted … Continue reading Sailing Across Holiday Shopping Channels

10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out

10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out ValueWalk / 10 Nov 2022   The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. During this … Continue reading 10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out

Adobe releases data on early Holiday shopping and prices

Good news for marketers and consumers: Spending increases while prices decline. Kim Davis on November 10, 2022 Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures … Continue reading Adobe releases data on early Holiday shopping and prices

Financial concerns threaten the 2023 holiday shopping season

As COVID concerns decline, worries about the financial impact of a recession have soared. Kim Davis on September 20, 2022 The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about … Continue reading Financial concerns threaten the 2023 holiday shopping season