Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. Anu Adegbola on October 21, 2024 Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now … Continue reading Google shakes up ad auction dynamics for holiday shopping
Sailing Across Holiday Shopping Channels by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2024 California has an abundance of stores that buy back their clothing — namely Eileen Fisher, and Canada Goose. Others resell high-end clothing such as The Real Real. Last week, California Governor Gavin Newsom signed legislation requiring apparel companies to accept unwanted … Continue reading Sailing Across Holiday Shopping Channels
69% of consumers say AI makes discovering new products and brands easier, according to a Sapio Research study. Chris Wood on October 20, 2023 This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found. Over two thirds (69%) of … Continue reading Consumers look to use AI for holiday shopping
AI To Become 2023 Holiday Shopping Guide by Laurie Sullivan , Staff Writer @lauriesullivan, August 30, 2023 Retail will generate around 20% of its annual sales between October and the last day of December, according to a recent study, but how will artificial intelligence (AI) influence what and when consumers buy this holiday season? Aki Technologies, … Continue reading AI To Become 2023 Holiday Shopping Guide
10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out ValueWalk / 10 Nov 2022 The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. During this … Continue reading 10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out
Good news for marketers and consumers: Spending increases while prices decline. Kim Davis on November 10, 2022 Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures … Continue reading Adobe releases data on early Holiday shopping and prices
As COVID concerns decline, worries about the financial impact of a recession have soared. Kim Davis on September 20, 2022 The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about … Continue reading Financial concerns threaten the 2023 holiday shopping season
It isn’t too early to put key things in place so that when the holidays arrive, you’ll be ready. Ryan Phelan on June 24, 2022 Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?” Now picture me hanging over your cubicle and waving my hands … Continue reading Email: An early check in before the holiday madness begins
Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues
Consumers are concerned about holiday shopping issues, a new report shows. And they’re right to be. Kim Davis on December 9, 2021 A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate … Continue reading Shoppers are right to worry about holiday supply chain problems
