Category Archives: Identity

Who’s who in the identity resolution vendor landscape?

Identity

Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers. Pamela Parker on May 26, 2020 The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not … Continue reading Who’s who in the identity resolution vendor landscape? →

Everything You Need to Know About Identity Resolution

Identity

Brittany Baker — February 4, 2020 In today’s digital age, it’s important to have a holistic view of prospects and customers and the ways they interact with your brand. That way, you can communicate with them in the most engaging, relevant, and consistent way possible—across all devices, platforms, and channels. One of the best ways … Continue reading Everything You Need to Know About Identity Resolution →

Risk of Identity Theft is a Costly Proposition for SMBs

Identity

Heidi Daitch — June 21, 2019 — June 21, 2019 Much like individuals, businesses can be victims of identity theft. However, unlike personal identity theft, it is often unclear how a Small and Medium-Sized Business (SMB) can recover from the financial and reputational impact. Business identity theft occurs when criminals impersonate a company to target … Continue reading Risk of Identity Theft is a Costly Proposition for SMBs →

5 Things Every Executive Needs to Know About Identity and Access Management

Identity

Louis Columbus — April 12, 2019 Follow @louiscolumbus — April 12, 2019 For new digital business models to succeed, customers’ privacy preferences need to be secure, and that begins by treating every identity as a new security perimeter. Organizations need to recognize that perimeter-based security, which focuses on securing endpoints, firewalls, and networks, provides no … Continue reading 5 Things Every Executive Needs to Know About Identity and Access Management →

Identity management investment can pay off, and here’s how

Identity

Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. Marc Rossen on February 14, 2019 The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands … Continue reading Identity management investment can pay off, and here’s how →

Know your options: Identity resolution beyond the walled gardens

Identity

Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens →

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