Category Archives: Identity Management

How to master identity resolution in a warehouse-native world

An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. Ronak Shah on June 26, 2024   For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As … Continue reading How to master identity resolution in a warehouse-native world

How AI is making identity resolution platforms more effective

Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective

TransUnion unveils enhanced identity graph for marketers

TransUnion’s new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. Kim Davis on January 4, 2024 TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also … Continue reading TransUnion unveils enhanced identity graph for marketers

Identity resolution platforms and CDPs: Best of the Bot

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot

3 approaches to merging profiles when resolving identities

Managing customer profiles effectively can lead to better customer experience use cases. Chris Wood on July 25, 2023 Marketers are receiving more different signals than ever from their customers due to fragmented digital channels. Dealing with this requires having a clear approach to identity resolution. How are they matching identifiers and merging customer profiles? How … Continue reading 3 approaches to merging profiles when resolving identities

MediaWallah Releases Configurable, Transparent Identity Management Suite

MediaWallah Releases Configurable, Transparent Identity Management Suite by Laurie Sullivan  @lauriesullivan, May 17, 2023 MediaWallah, a woman-founded identity by design provider, plans to announce the launch of the Architecture Identity Suite — a new kind of identity portfolio that gives companies complete control of identity management. Core identity management makes it more addressable and targetable … Continue reading MediaWallah Releases Configurable, Transparent Identity Management Suite

The moving target of permissible PII

New rules for collecting and using personally identifiable information are emerging, shifting the balance in favor of the consumer. Ken Zachmann on November 8, 2022 Online advertising is becoming more personalized. Audience-specific ad experiences are driven by data, supplied both knowingly and gleaned from our online activity. All this serves as the fountainhead turning customer … Continue reading The moving target of permissible PII

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan  @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent