The Gradient will help advertisers address the evolving complexities of data privacy, user consent and personalized targeting. Constantine von Hoffman on October 12, 2023 InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while … Continue reading InMobi launches new identity resolution tool
Category Archives: Identity Platforms
Two frameworks for resolving identity and improving customer experience
Keep use cases — and the customer — top-of-mind using these frameworks. Chris Wood on July 20, 2023 The digital customer journey is more fragmented than ever. This makes resolving the identities of customers an even greater challenge for marketers. But all hope isn’t lost if marketers focus on use cases and think about the … Continue reading Two frameworks for resolving identity and improving customer experience
Does your organization need an identity resolution platform?
While identity management platforms can help marketers, ask these important questions first before starting the buying process. Pamela Parker on April 10, 2023 An identity resolution platform can be a key tool for marketers to understand who their customers are and how to comply with the many different consumer privacy regulations. Deciding If your company … Continue reading Does your organization need an identity resolution platform?
What is an identity resolution platform?
Let’s dive into the main capabilities and leading benefits of identity resolution platforms. Pamela Parker on April 5, 2023 An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable … Continue reading What is an identity resolution platform?
Big Lots’ approach to building an identity roadmap
The retailer discusses identity challenges and how to align teams and technology to overcome them. Chris Wood on January 31, 2023 As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put … Continue reading Big Lots’ approach to building an identity roadmap
Marketers make identity solutions an urgent priority
Email-based identities are seen by marketers and publishers as of limited value. Kim Davis on November 9, 2022 Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as … Continue reading Marketers make identity solutions an urgent priority
MediaMath to support Unified ID 2.0
The ID framework developed by The Trade Desk joins MediaMath’s identity marketplace. Kim Davis on August 23, 2022 MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0, the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified … Continue reading MediaMath to support Unified ID 2.0
The new identity landscape: A marketer’s guide
What marketers can do now to navigate the big privacy reset. Ken Zachmann on June 8, 2022 The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to … Continue reading The new identity landscape: A marketer’s guide
The power and limitations of universal IDs
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing. William Terdoslavich on May 23, 2022 Something must replace the cookie. It’s due to disappear by the middle of next year. Marketers are checking out zero-party data, first-party data and cohort analysis. But don’t forget universal IDs. At its … Continue reading The power and limitations of universal IDs
LiveRamp’s ATS identity solution adopted by Hearst magazines
LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution. Kim Davis on February 17, 2022 Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows publishers and their supply-side partners to resolve first-party data … Continue reading LiveRamp’s ATS identity solution adopted by Hearst magazines
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