Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game. Mike Sands on August 30, 2018 “Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there … Continue reading Without identity, retailer ad retargeting misses the mark
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017 While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management
Yaroslav Nevsky — July 6, 2017 — July 6, 2017 Alexandra_Koch / Pixabay As you already know, it’s all about the tiniest details that help you form a brand identity in drop shipping business. We’ve already discussed the importance of naming – now it’s time to cover the design part. Generally speaking, the most valuable … Continue reading Brand Identity in Drop Shipping Business: Store Design
Yaroslav Nevsky — June 26, 2017 — June 26, 2017 Drop shipping store naming, as well as its visual component, is crucial for your business success. There are lots of reasons why customers would prefer buying from a drop shipping store. It’s all about the atmosphere you create within and around your store, and this … Continue reading Brand Identity in Drop Shipping Business: Store Naming
Laura Bruck — June 21, 2017 Follow @EZShield — June 21, 2017 Business Identity Theft 101 Identity theft comes in all shapes and sizes. Despite the effort we put into protecting our financial accounts, Social Security numbers and online login credentials, we’ve seen identity crimes continue to grow. We know it’s important to protect our … Continue reading Business ID Theft (Part 1): SMBs Have Identities Too
Scott Kortright — March 20, 2017 — March 20, 2017 Now that your C-suite understands your company’s information security program, it’s time to move further into the educational phase. As you evaluate and prioritize the risks your organization faces, identity and access management (IAM) should become a clearer and clearer priority. To help you educate … Continue reading Identity and Access Management Terms Your C-Suite Needs to Know
