By Heba Hosny August 11th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This comprehensive series is sequential. For maximum value, I highly … Continue reading Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)
By Stephen Moyers June 7th, 2016 The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s lives, buying habits, and real-life concerns. Personalized experiences … Continue reading Quality Over Quantity In Personalized Digital Content Marketing
By Heba Hosny May 31st, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend that you read the previous articles before proceeding. How can … Continue reading Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)
by Stacey Rudolph May 3, 2016May 3, 2016 Just how far has inbound marketing grown? Inbound marketing is a winning marketing strategy that has gained popularity over the years because it is far more effective and cost-effective than outbound marketing tactics. Infographic source Inbound marketing helps brands to become more magnetic without breaking the bank. … Continue reading Why Inbound Marketing is Your Holy Grail of Marketing: Statistics and Trends [Infographic]
By Heba Hosny March 28th, 2016 “If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar.” – Heba Hosny In the previous article in the “Influencer Marketing 101” series, I detailed how to identify and … Continue reading Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)
by Marisa Smith March 26, 2016 Follow @WholeBrainPrezMarch 26, 2016 Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure. Since your message is going out to all sorts of people who might not want your product or are not ready to buy, traditional marketing … Continue reading What is Inbound Marketing? [Infographic]
by David Cuevas March 23, 2016 Follow @dcuevasimMarch 23, 2016 Does Inbound Marketing work for eCommerce stores? In a crowded online retail marketplace, it is a worthwhile question to ask. Busy online retailers need to look at every marketing methodology to determine how to get those coveted clicks to their site and increase conversion rates … Continue reading Inbound Marketing For eCommerce
By Michael Georgiou March 15th, 2016 As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. Link building and outreaching are two ways in which a business can … Continue reading The Difference between Link Building & Outreach (and How They Work Together)
