Category Archives: Influencer

The Influencers’ Trap and the Law of Coherence

Robert Lingard — January 30, 2018 — January 30, 2018 Marketing is one of those subjects that, considering what it is not (namely, a religion), sometimes is overinflated with opinions. However, marketing deals with numbers, and numbers validate a procedure. Opinions can’t be considered a reliable marketing guide given that the marketplace isn’t a democracy. … Continue reading The Influencers’ Trap and the Law of Coherence →

How to Use Micro-Influencers For Your Small Business

Influencer

Andrew Gazdecki — June 30, 2017 Follow @biznessapps — June 30, 2017 You probably know that word-of-mouth is the most valuable form of marketing out there. With 92% of consumers trusting referrals from people they know, one way to generate word-of-mouth is by transforming your loyal customers into brand advocates. But this is not the … Continue reading How to Use Micro-Influencers For Your Small Business →

How Micro-Influencers are Becoming Essential to Marketers

Influencer

Michael Quoc — February 15, 2017 Follow @michaelquoc— February 15, 2017 From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press or broadcast over the air Before the internet, media was scarce; people had few options and media outlets had the power to push advertisements onto … Continue reading How Micro-Influencers are Becoming Essential to Marketers →

3 Keys To Boost ROI Of Influencer-Marketing Campaigns

Influencer

by Sarah Ware, Op-Ed Contributor, November 9, 2016 Social media influencers provide an opportunity for brands to connect with target audiences; social personalities often exude trust and reliability through a shared interest in various markets. Influencer-marketing engagement goes beyond the traditional “likes” and “favorites” and allows brands to turn interest into purchases that can continue … Continue reading 3 Keys To Boost ROI Of Influencer-Marketing Campaigns →

Mobile’s Influence On Searches, Purchases

Influencer

by Laurie Sullivan, Staff Writer @lauriesullivan, November 3, 2016 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conducts a voice search. After all, mobile devices will account for 75% of global Internet use in 2017, according … Continue reading Mobile’s Influence On Searches, Purchases →

Not All “Influencers” Are Influencers: How to Select the Best for Your Niche

Influencer

by Mohammad Farooq Follow @farooqslAugust 26, 2016 If you want to succeed in promoting your content and your brand, you need to find influencers who can help you gain the leverage over your target audiences. Through good Influencer Marketing you can be rest assured that you will gain a strong following. This is primarily achieved … Continue reading Not All “Influencers” Are Influencers: How to Select the Best for Your Niche →

Customers vs. Micro-Influencers

Influencer

by Imani Mixon July 24, 2016 Follow @ImaniMixonJuly 24, 2016 Let’s say that your brand has $ 10K to dedicate to customer marketing efforts this quarter. Would you rather shell out that $ 10K for an Instagram influencer to strike a perfectly filtered pose with your product or use those dollars to reward your most … Continue reading Customers vs. Micro-Influencers →

38 FinTech Blogs and Services You Should Follow

Influencer

by Sandra Wrobel-Konior July 17, 2016 Follow @sandriczJuly 17, 2016 FinTech is a relatively young line of business, but for now, there are many resources which focus on financial technology or payments topics (and it’s still growing). To make it easy for you, we’ve put on a list the financial services and blogs that are … Continue reading 38 FinTech Blogs and Services You Should Follow →

YouTube Star’s Influence Beyond The Video Platform

Influencer, YouTube

ZOG DigitalNovember 6, 2015 Variety found that the eight out of the top 10 influential figures among Americans aged 13-18 are all YouTube creators. The only two celebrities from other media channels to make the cut are Bruno Mars and Taylor Swift. YouTube’s ability to create stars is no longer a surprise, especially after seeing … Continue reading YouTube Star’s Influence Beyond The Video Platform →