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Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product. Constantine von Hoffman on March 22, 2023 Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected … Continue reading Instagram unveils two new advertising channels
Meta’s revenue shrank for the first time in its history Nathan Ingraham Facebook parent company Meta has just reported its earnings for the second quarter of 2022, and it was another quarter of shrinking profits. Total revenue of $28.8 billion was only down one percent compared to Q2 one year ago, but net income … Continue reading Instagram is putting ads in search results
By Elissaveta M. Brandon November 15, 2022 You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later, that same vendor pops up out of nowhere in the supermarket. “I’m just … Continue reading Would you let a real-life vendor stalk you like an Instagram ad?
Akvile DeFazio February 12, 2021 While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook … Continue reading How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
Allison Hall August 12, 2020 Why create an Instagram ad for your company? According to Instagram, there are 400 million users and 80 million posts daily. In addition, paying for advertisements does not need to be a large financial commitment. Instagram will try to get you as many results for whatever budget you select — … Continue reading How to Create an Instagram Ad That Will Drive Sales
Callum Coard — March 26, 2020 The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set up your first campaign. Instagram has positioned itself as one of the fastest-growing social networks in recent years, passing the one billion monthly active user mark in 2018. The … Continue reading The Complete Guide to Instagram Advertising
Akvile DeFazio — March 10, 2020 Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement through your Instagram Ads campaigns? As a business or ad account manager, of course you are! You can now accomplish all of these goals by adding an interactive polling … Continue reading How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
Margot Whitney — January 27, 2020 Now that we’ve entered a new decade, it is hard to imagine a time pre-Instagram. And with over 1 billion users, it is pretty clear that Instagram plans to stay. I would spend time introducing this post with more stats about Instagram usage for business—but I believe all of … Continue reading 6 Strategies for Click-Worthy Instagram Carousel Ads
Greetje den Holder — October 2, 2019 Follow @GdenHolder You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at … Continue reading Instagram Ads: Best Practices for Beginners
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
