by Stacy Goodman November 24, 2015 Follow @StacyGoodrunNovember 24, 2015 According to the 2015 U.S. Online Holiday Retail Forecast from Forrester, online sales are projected to exceed $ 95 billion during the 2015 holidays – an 11% growth over 2014. And more than any other time of the year, all eyes are on ecommerce. While … Continue reading Instagram Trends for the 2015 Holiday Shopping Season [Infographic]
by Juliet Carnoy November 23, 2015 Follow @juels050November 23, 2015 Are you looking to repost your customers’ Instagram photos on your brand’s social channel? Do you want to use real customer content on your marketing channels or in your Display Ads? In this article, you’ll discover how to manage photo permission rights on Instagram to … Continue reading How Savvy Marketers Manage Customer Photo Rights on Instagram
by Stephanie Trembath November 20, 2015 Follow @byStephieNovember 20, 2015 Instagram takeovers are a great way for brands and influencers to collaborate and grow their audience by cross-promoting content. A great example of an Instagram takeover is when Emily Schuman took over Estee Lauder’s Instagram. Emily is a well-known fashion and beauty blogger who posted content to … Continue reading How to Host an Instagram Takeover
by Robert Nissenbaum November 18, 2015November 18, 2015 Is it OK to Regram? I recently read a post on using apps to “Regram” Instagram posts by others. Having one account under Tactical Social Media and another under me (with minimal overlap) there is an advantage to sharing my own content. From their own Terms of … Continue reading Is It OK To Regram? Should You? Do You?
by Stephanie Trembath November 16, 2015 Follow @byStephieNovember 16, 2015 Planning your Instagram posts ahead of time provides more flexibility to brainstorm and create a visual content strategy. We use a visual calendar at Latergramme to organize our Instagram posts and manage our overall content strategy. We find that this helps optimize the effort and … Continue reading 5 Ways to Use a Visual Content Calendar for Instagram
by Robert Nissenbaum November 14, 2015November 14, 2015 Making Instagram Work For Your Brand For many small businesses and solopreneurs, especially those in the business to business sector, finding value in or leveraging Instagram can be difficult. It’s been a challenge for me as well. Over the past 6 months in my quest to figure … Continue reading Stuck On How To Make Instagram Work For You?
by Alex Ditty November 13, 2015 Follow @seenmomentNovember 13, 2015 Do you know how your Instagram influencers are impacting your social media marketing? It can be hard to measure the ROI of your Instagram influencer activations. This is even more difficult when you’re trying to translate that success to your team or clients. Fortunately, there … Continue reading Meaningful Metrics for Instagram Influencer Marketing
by Andrew Higgins November 11, 2015 Follow @amhigg89November 11, 2015 There are still gaps in the analytics solutions and data platforms available to marketers today. Analytics remain fragmented across many different channels, marketing data is often inconsistent across even the most reputable software solutions, and CRM for consumer brands still lags far behind the innovation … Continue reading Celebrate Customer Stories: Make Instagram Analytics Actionable
by Sarah Parker November 11, 2015 Follow @SparkerWorksNovember 11, 2015 Instagram is a social media powerhouse. In just five years, more than have been shared on Instagram, and it now has more than 400 million monthly active users. 50,000 new photos were shared on Instagram in the past 60 seconds. That’s 80 million new photos and 3.5 billion new likes every single day. So … Continue reading Top Instagram Tips for Better Engagement
Robert NissenbaumNovember 5, 2015 53 Percent of Instagram Users Follow Brands… A recent infographic (posted below, credit to adweek.com) by Global Web Index found 53% of Instagram users follow their favorite brands and 44% use Instagram to conduct brand research. The natural first thought is it go full throttle and start making Instagram your new … Continue reading Should You Be Actively Using Instagram?
