Caveats Flood Paid Search, Retail Media Investments by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2024 Retail media and paid online search are the most important marketing channels to consumer product manufacturers and agencies today, according to a study released Wednesday from the digital agency Skai and the Path to Purchase Institute (P2PI). Fifty-three percent … Continue reading Caveats Flood Paid Search, Retail Media Investments
Category Archives: Investment Management
Newlands: secretive tech empire reshaping investment
Newlands: secretive tech empire reshaping investment Deanna Ritchie / Last Updated: Dec 4, 2023 Amid the pandemic, Abramson and Koum joined forces to create Newlands, a secretive company now possessing nearly $ 10 billion in public equities, primarily in the technology sector. The Dallas-based firm has also started investing in early-stage startups, though the full … Continue reading Newlands: secretive tech empire reshaping investment
Biden veto watch: What is ESG investing and why don’t conservatives like it?
By Sam Becker March 02, 2023 Though he’s been in office for more than half of his term, President Joe Biden has yet to veto any legislation that has made it to the Resolute Desk. That is likely to soon change, however, as an anti-ESG bill will arrive in the Oval Office after … Continue reading Biden veto watch: What is ESG investing and why don’t conservatives like it?
An Inconvenient Truth
An Inconvenient Truth by Tony Jarvis , Op-Ed Contributor, April 15, 2022 The third and final day of the Advertising Research Foundation (ARF) Audiencexscience Conference Thursday underscored the industry’s incessant confusion over what an audience “impression” actually is, as well as the ongoing characterization of content rendered on screens in households as “watching” or “viewing” … Continue reading An Inconvenient Truth
8 Low-Risk Investments With High Returns
Jeff Rose December 17, 2021 If you want to grow your money and build your wealth, you need to invest it. What if you don’t invest for the long-term? Well, you risk running out of money in retirement and struggling to cover your expenses later in life. Sadly, many working Americans today don’t invest their … Continue reading 8 Low-Risk Investments With High Returns
5 Bad Investments Even Smart People Make
Devin Partida November 4, 2021 When people read about failed investments, a common misconception is that the victims must not have thought things through carefully enough or made other “stupid” decisions. Unfortunately, however, intelligent people can fall into the trap of investment and money-making opportunities that are not expected and could even evolve into total … Continue reading 5 Bad Investments Even Smart People Make
3 Smart Business Investments You’re Probably Not Making
Karen Repoli June 24, 2021 I get it. You’re a solo-preneur. (so am I!) You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how … Continue reading 3 Smart Business Investments You’re Probably Not Making
7 Best Portfolio Management Software For All Investors
Chanakya Kyatham April 29, 2021 If you want to make money work for you, you must invest from time to time. But keeping track of investment accounts is not an easy task. Between your health savings account, individual retirement plan, employer’s 401(k) plan, and taxable investment accounts, you could end up managing multiple investment portfolios. … Continue reading 7 Best Portfolio Management Software For All Investors