Shobha Ponnappa — March 27, 2020 Your Ideal Business Model Is The Way You Choose To Make Money Through Your Products Or Around Them Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, … Continue reading How To Decide On An Ideal Business Model For Knowledge Commerce
Dave Brock — March 12, 2020 Knowledge is power. We try to accumulate as much knowledge as we can. It gives us deeper understanding, it gives us insight, it helps us learn things or become aware of things we may have missed. The more knowledge we have, the better prepared we might be in addressing … Continue reading Knowledge Is Power, Shared Knowledge Is….
Paul Selby — January 7, 2020 Image by PublicDomainPictures from Pixabay Customer service agents field inquiries from customers multiple times per day. Online communities overflow with customer questions. In both situations, these are often the same, repeated issue. But that doesn’t mean new problems aren’t also cropping up a solution. This is where a strong, … Continue reading Start 2020 Off Right With a Focus on Knowledge Management
Rohit Viswanathan — December 5, 2019 Did you know that not only do 70% of people expect a company’s website to include a self-service application, the same percentage of people actually prefer to use a company’s website to get answers to their questions rather than use phone or email. And it’s easy to imagine why … Continue reading 8 Fantastic Knowledge Base Examples to Learn From
Daniel Codella — September 10, 2019 Follow @mrcodella — September 10, 2019 We’re living in an era many historians are calling “The Information Age.” Rapid technological advancement, especially in computing, has made information the driving force behind social development. Data is everywhere — we’re bombarded by it constantly. In 1986, the average human being was … Continue reading Knowledge Decays: Here’s How Your Organization Can Keep Up
Steven Imke — September 5, 2019 Follow @SteveImke — September 5, 2019 Awhile back, my son got a new phone and was demonstrating its native voice recognition software. The phone, which uses the Google engine, could answer some questions such as, “What is tomorrows forecast?” without him ever removing the phone from his pocket. However, … Continue reading Why You Need to Know the Difference Between Tacit vs Explicit Knowledge
Don Dalrymple — August 30, 2019 Follow @dondalrymple — August 30, 2019 Where does your knowledge reside? When you are small, you can run and grow your business in your head. In the early days, it’s hard to think that you play many different roles because you do different jobs yourself. You can be the … Continue reading Why You Need a Knowledge Base
Nikola Baldikov — August 23, 2019 — August 23, 2019 The most innovative businesses know that managing how they create, store and share their information is a key to their success. From intellectual property and content, to lessons learned and employee experience, managing knowledge is the cornerstone of the modern business. In reality, businesses create … Continue reading Upcoming Knowledge Management Trends to Keep You Ahead of the Curve
Elise Dopson — April 8, 2019 Follow @elisedopson — April 8, 2019 Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become … Continue reading The “Curse of Knowledge”: How Expertise Can Hurt Marketing
Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage
