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Category Archives: KPI

KPIs that connect: 5 metrics for marketing, sales and product alignment

Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most. Margaret Lee on October 19, 2023 While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of … Continue reading KPIs that connect: 5 metrics for marketing, sales and product alignment

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

Building KPI Scorecards

Don Dalrymple May 18, 2021 When teams grow, the management of details, priorities and people can become unwieldy. Knowing what problems to prioritize and address can easily become a blur. Thus, building KPI scorecards built on specific execution that roll up to results has to be designed and implemented as part of the management process. … Continue reading Building KPI Scorecards

Your Agency’s #1 KPI: “Rev/FTE” (aka Per-Capita Billables)

Karl Sakas January 29, 2021 Boost your agency productivity by tracking a single KPI: Rev/FTE (aka per-capita billables) Want to improve your agency’s performance, but don’t love tracking metrics? You’re not alone! What if I told you that you could track your agency’s productivity and performance using just one number? You can! The #1 metric … Continue reading Your Agency’s #1 KPI: “Rev/FTE” (aka Per-Capita Billables)