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The 2025 State of Demand Gen Report has a lot of challenges you’ve heard before. But it also offers up some potential solutions. Mike Pastore on February 12, 2025 The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report … Continue reading Demand gen leaders say they struggle with the same stubborn challenges
January 25, 2025 Want to boost your status? Show up as a likable badass When people see you as caring and capable, they grant you status. BY Next Big Idea Club Alison Fragale is an organizational psychologist and a business school professor at the University of North Carolina Chapel Hill. Her work has been featured … Continue reading Want to boost your status? Show up as a likable badass
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs. Brianna Miller on January 15, 2025 In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified … Continue reading How to apply your lead scoring strategy in HubSpot and Monday.com
April 26, 2024 The 3 most common styles of toxic leadership The three most common forms of toxic leadership create self-defeating cultures that stifle innovation, undermine trust, and destroy engagement. BY Ryne Sherman Leadership is key to any successful organization. Leadership is not only responsible for the most critical organizational decisions, but also shaping the culture … Continue reading The 3 most common styles of toxic leadership
April 20, 2024 How leaders can be vulnerable on social media without being TMI oversharers Press releases won’t make people want to work with you. Bring your personality into every post and share your struggles and triumphs. Here’s how to do it. BY Kim Rittberg “You have to be more vulnerable.” What does that actually mean? … Continue reading How leaders can be vulnerable on social media without being TMI oversharers
By Shalene Gupta September 13, 2023 In the wake of lockdowns, employers have had to reimagine work. Yet few have hit upon a winning formula—and it shows. Ernst & Young (EY) released its Work Reimagined Survey, which draws upon data from 17,050 employees across 25 different industries and 20 countries. It found a growing … Continue reading Leaders, your Gen Z and millennial employees might quit in 2024. Here’s why
Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. Greg Kihlstrom on March 3, 2023 This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here, … Continue reading North Star goals for category leaders: Agile, customer-centric culture
By Megan Morrone December 30, 2022 With a slumping economy and a brutal slew of tech layoffs in 2022, many executives are looking to tighten spending in 2023, while others are spending money to scoop up all the great talent now flooding the market and looking for work. As next year’s budgets take shape, … Continue reading What business leaders are spending more on in 2023—and where they are cutting back
This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers, Orchestrators, and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation … Continue reading MOps leaders as scientists: Embracing the scientific method
By Porter Braswell November 24, 2022 When I was raising capital for Jopwell, my first startup, I remember going in to meet with a notable investor at a very well-known firm. I was nervous—so was my cofounder Ryan Williams. And when we walked into the board room our stomachs dropped again. We immediately noticed … Continue reading The hidden power of being “the only” in the room
