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LinkedIn is a behemoth in B2B marketing. Here’s our guide to the site’s tools, marketing strategies and best practices. Constantine von Hoffman on October 18, 2024 Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot … Continue reading LinkedIn marketing: What you need to know
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ Mike Pastore on October 11, 2024 Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of … Continue reading What the LinkedIn debate over a HockeyStack report says about B2B marketing
Pallavi Tyagi September 1, 2021 LinkedIn is without a doubt one of the most powerful social media lead generators for B2B marketers, allowing companies to express their brand story in a unique and relevant way. In fact, the social media site encourages people to share material and interact with experts. This makes it perfect for … Continue reading Using LinkedIn for B2B Marketing
Shawn Casemore July 15, 2021 You’ve heard of people who get business from LinkedIn. Maybe you’ve even attempted to message a few people or connect with some potential leads. But you haven’t yet cracked the code on how to sell on LinkedIn. Good news! In the next few paragraphs, I’m going to walk you through … Continue reading How to Sell on LinkedIn (A Simple Guide!)
Maria Ganta May 13, 2021 As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the most popular social networks for professionals and one of the top social networks overall. If you want to create a LinkedIn marketing … Continue reading Create a Better LinkedIn Marketing Strategy [Infographic]
LinkedIn Reports Inflated Metrics, Led To Overcharges by Laurie Sullivan , Staff Writer @lauriesullivan, November 13, 2020 LinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but in an email the company says it will provide refunds and offer more transparency in the future. “We are committed to the transparency and … Continue reading LinkedIn Reports Inflated Metrics,Led To Overcharges
Debra Murphy August 26, 2020 If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Native LinkedIn video marketing combined with the ability to … Continue reading LinkedIn Video Marketing: Secret Weapon to Get More Clients
JoAnne Funch July 23, 2020 There are two new tools for your LinkedIn marketing strategy, designed to engage your network and get them to take action. The first of the new features is the ability to create polls. Well, actually LinkedIn had a polling feature about 6 years ago and took it away after some … Continue reading LinkedIn Marketing Strategy: Leveraging Polls and Events
Todd Kunsman — June 14, 2020 Over the years, LinkedIn quickly grew to obtain massive amounts of users. While the early days were a way to show off your resumes and professional skills — it turned into a viable marketing and sales channel too. People are coming to this platform to be educated, connect with … Continue reading Improve Your Company’s LinkedIn Marketing Strategy This Year
Micah Lally — April 7, 2020 LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can’t just look at basic metrics in order to understand if your strategy is actually pulling its weight. For the full picture of your successes and … Continue reading 16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics
