Category Archives: LinkedIn Marketing

12 Ways to Boost Your Following on LinkedIn

Young Entrepreneur Council — February 17, 2020 LinkedIn remains one of the most valuable resources for a business in terms of building industry connections, finding talent and attracting new potential customers. So what are some good ways for a new business to make the most of its LinkedIn page in order to boost its following … Continue reading 12 Ways to Boost Your Following on LinkedIn →

Your LinkedIn Indifference May Leave Your Company in The Dust

LinkedIn Marketing

Colleen McKenna — January 16, 2020 Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms … Continue reading Your LinkedIn Indifference May Leave Your Company in The Dust →

LinkedIn B2B Marketing: How These 8 Influencers are Crushing It

LinkedIn Marketing

Triniti Burton — October 9, 2018 Follow @Triniti_Int — October 9, 2018 80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing can deepen engagement with high-value audiences and provide significant visibility for your … Continue reading LinkedIn B2B Marketing: How These 8 Influencers are Crushing It →

How to Use LinkedIn to Get More Sales

LinkedIn Marketing

Michelle Brown — February 2, 2018 Follow @http://twitter.com/zaginteractive — February 2, 2018 Image Credit: Digital Vidya As you can see, the statistics are all there; LinkedIn is a brilliant platform for generating leads. And, as we all know, lead generation means more sales! But what is LinkedIn, and how can you use it as a … Continue reading How to Use LinkedIn to Get More Sales →

LinkedIn Video Marketing: Everything Businesses Need to Know

LinkedIn Marketing

Ana Gotter — October 3, 2017 — October 3, 2017 More and more social media sites are adding native video to their platforms, and LinkedIn is the latest to do so. In a feature that’s been rolling out for about a little over a month, LinkedIn users can now (or will soon be able to) … Continue reading LinkedIn Video Marketing: Everything Businesses Need to Know →

Why You Need A Strategic Approach To Your LinkedIn Network

LinkedIn Marketing

Susan Tatum — August 11, 2017 — August 11, 2017 Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and … Continue reading Why You Need A Strategic Approach To Your LinkedIn Network →

How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently

LinkedIn Marketing

Mark Miller — July 7, 2017 Follow @MMtwopointfive — July 7, 2017 typographyimages / Pixabay Marketers, still treating your resume and LinkedIn profiles more or less the same? If so, you’re probably utilizing one (or both) the wrong way. Your resume and LinkedIn account are undoubtedly among the best tools available to market your professional … Continue reading How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently →

Market Your Business on LinkedIn with 4 Great Tools

LinkedIn Marketing

Susan Gilbert — April 10, 2017 Follow @SusanGilbert— April 10, 2017 Improve Your Business Marketing with These 4 LinkedIn Resources Today I have some resources to help you build a great business network through one of the top social networks today — LinkedIn. Here’s four links with tips and tricks to kick start your Monday. … Continue reading Market Your Business on LinkedIn with 4 Great Tools →

LinkedIn PPC: 5 Common Mistakes To Avoid

LinkedIn Marketing

By Robert Brady March 6th, 2017 With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for several years, but I’ve noticed that adoption has been slow. … Continue reading LinkedIn PPC: 5 Common Mistakes To Avoid →