LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2024 CMOs in the B2B marketing space strongly believe that what they do today will change in the near future, as confirmed by a LinkedIn study released this week at Cannes Festival of … Continue reading LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Category Archives: LinkedIn Tools
LinkedIn is testing a TikTok-like feed for vertical video
LinkedIn is testing a TikTok-like feed for vertical video The feature adds a dedicated “video” tab to the app. Karissa Bell Sat, Mar 30, 2024 NurPhoto via Getty Images LinkedIn is testing a new feed of TikTok-like vertical videos. The feature hasn’t been publicly announced but it’s been spotted by users in recent days … Continue reading LinkedIn is testing a TikTok-like feed for vertical video
LinkedIn is developing in-app games to further distract you from your job hunt
LinkedIn is developing in-app games to further distract you from your job hunt Companies will reportedly be ranked in the games based on their employees’ scores. Cheyenne MacDonald Sun, Mar 17, 2024 LinkedIn LinkedIn, a platform that surely everybody associates with fun, may soon offer puzzle-based games to give its users something to do … Continue reading LinkedIn is developing in-app games to further distract you from your job hunt
LinkedIn is adding new generative AI tools to help job seekers
By Mark Sullivan November 01, 2023 LinkedIn is rolling out a new premium experience that uses generative AI to help job seekers find new positions. The features are powered by large language models in combination with a massive knowledge graph containing information and insights about 67 million employers and a billion professionals. Starting with … Continue reading LinkedIn is adding new generative AI tools to help job seekers
LinkedIn’s quietly enduring importance
By Harry McCracken March 08, 2023 This story is from Fast Company’s new Plugged In newsletter, a weekly roundup of tech insights, news, and trends from global technology editor Harry McCracken, delivered to your inbox every Wednesday morning. Sign up for Plugged In—and all of our newsletters—here. There aren’t many websites I frequented back in 2003 that I … Continue reading LinkedIn’s quietly enduring importance
LinkedIn Feature Boosts Content Visibility
Keren Baruch Keren Baruch Director of Product at LinkedIn, Angel Investor Published Feb 23, 2023 We appreciate the effort you put into creating high-quality content on LinkedIn – whether it’s a hot take post on breaking news, a newsletter that digs into industry trends, or a video recap of … Continue reading LinkedIn Feature Boosts Content Visibility
LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing
LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing Elena Cucu / 13 Jun 2022 With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers … Continue reading LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing
TrustRadius adds LinkedIn intent data integration
Automates process of identifying, targeting and converting late-stage, in-market buyers Constantine von Hoffman on March 16, 2022 Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in … Continue reading TrustRadius adds LinkedIn intent data integration
Pet Peeves: LinkedIn Surveys
Dave Brock October 16, 2021 This is #B2BPetPeeves week (Thanks Hank Barnes and friends). This morning I started scrolling through my LinkedIn Feed. I hit my first LinkedIn Survey, “How much profit is ‘enough?’” It had the following choices, $ 50-100K/year, $ 100-300K/year, $ 300-600K/year, $ 600k-1M/year. Huh??????? I thought I misread it. I went … Continue reading Pet Peeves: LinkedIn Surveys
How to Leverage Your LinkedIn for Thought Leadership
Megan Breakenridge October 3, 2021 Today’s competitive climate in the age of social media has made one thing clear: Marketing a business as an entity is only part of the equation. When presented with endless options, consumers are increasingly choosing to work with companies that show a face behind the brand. More than just the … Continue reading How to Leverage Your LinkedIn for Thought Leadership