Category Archives: LinkedIn Utilization

These 3 Underutilized LinkedIn Tools May Help You Engage in a Sharper, Smarter Job Search

Virginia Franco — April 10, 2017 Follow @VAFrancoResumes— April 10, 2017 Last Fall, LinkedIn rolled out 3 tools to help users make informed decisions during a job search, and to help draw recruiter attention to their profiles, and to help them acquire critical skills. LinkedIn’s New Year roll out of a new User Interface shortly … Continue reading These 3 Underutilized LinkedIn Tools May Help You Engage in a Sharper, Smarter Job Search

LinkedIn’s Obsessed With Getting Users to Understand This New Feature

John Nemo — March 28, 2017 Follow @JohnNemoPR— March 28, 2017 LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of content created and shared on LinkedIn gets indexed, sorted and categorized based … Continue reading LinkedIn’s Obsessed With Getting Users to Understand This New Feature

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation. Tim Peterson on March 20, 2017   LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses … Continue reading New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

Why You Should Spend More Time on LinkedIn (According to Science)

John Nemo — March 8, 2017 Follow @JohnNemoPR— March 8, 2017 LinkedIn recently revealed some eye-opening stats about the immense amount of B2B traffic and sales leads it’s generating online. If you are marketing your business online and you’re not active on LinkedIn, chances are you are missing 80% of your leads. LinkedIn recently shared … Continue reading Why You Should Spend More Time on LinkedIn (According to Science)

Don’t Lose Profile Views by Skimping on this Most Commonly-Read LinkedIn Section

Virginia Franco — February 27, 2017 Follow @VAFrancoResumes— February 27, 2017 The headline section LinkedIn is the second most widely-read section on your profile. Whenever I’m conducting a resume consultation, I advise my clients that if you don’t hook your reader with a persuasive summary section, chances are he or she will not be compelled … Continue reading Don’t Lose Profile Views by Skimping on this Most Commonly-Read LinkedIn Section