Debra Murphy June 18, 2021 The year 2020 redefined the brand image and perception of LinkedIn as a business and as a platform. It was once considered a platform for stuffy leaders and corporate recruiters. Today, it is among the best platforms for personal (professional) branding, relationship building, and social selling (thanks to the LinkedIn … Continue reading Tips To Further Improve Your LinkedIn Presence for Professional Branding
Category Archives: LinkedIn Utilization
How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips
Mary Lister May 3, 2021 First, it was Instagram adding IG Stories. Then Facebook did it. Now…LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better. The most popular professionals on LinkedIn regularly speak to best practices … Continue reading How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips
Content and LinkedIn: Are You Doing It Right?
Sarah Bentley May 3, 2021 Credibility is a key differentiator that is going to help you stand out from the rest. For companies and individuals alike, it’s essential to drill down a strategy that not only you as a CEO adopts, but your employees adopt too. One key component to this strategy is content. We’ve … Continue reading Content and LinkedIn: Are You Doing It Right?
3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves
Laura Bailey-Wickins March 17, 2021 Business owners around the world are asking themselves this very question: should I market my B2B company on LinkedIn? Well, let me start off this article with a few facts: So my simple answer to this question is a resounding yes. The platform has evolved since its inception in 2002. … Continue reading 3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves
LinkedIn Cheat Sheet: Character Counts, Image Specifications, and Tips You Need to Know
Sarah Bentley March 4, 2021 There are a LOT of specifications and character limits on LinkedIn. From your profile, to publihsing content on LinkedIn, to your company page, there are limitations and size guides that need to be followed in order to ensure you are showing up your best, and that your content is optimized … Continue reading LinkedIn Cheat Sheet: Character Counts, Image Specifications, and Tips You Need to Know
Why Recommendations on LinkedIn Matter and How to Request Them
James Potter February 24, 2021 An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online reputation when someone looks you up or does their due diligence. Recommendations are reflections of the good work you have done, the impact you’ve had on people and … Continue reading Why Recommendations on LinkedIn Matter and How to Request Them
Social Selling on LinkedIn: 12 Tips for Increasing Your Audience
Jock Breitwieser February 3, 2021 For B2B social sellers, a healthy LinkedIn presence is the “golden goose.” It’s the most direct and useful tool that you have for generating interest in your products or services and building relationships for mutual benefit. 80% of all social media B2B leads come from LinkedIn. As a B2B social … Continue reading Social Selling on LinkedIn: 12 Tips for Increasing Your Audience
42 Ways to Start a Conversation on LinkedIn
Gerry Moran January 11, 2021 LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation … Continue reading 42 Ways to Start a Conversation on LinkedIn
Using LinkedIn to Expand Your Audience
Annabel Maw December 30, 2020 It’s no secret that social media is essential for small businesses. Using social media is a fantastic way to engage your customers and expand your brand presence. When done correctly, it can also be a very cost-effective marketing tool. Many businesses have learned to effectively leverage Facebook, Twitter, and Instagram … Continue reading Using LinkedIn to Expand Your Audience
The 3 Degrees of Connections on LinkedIn
James Potter December 18, 2020 Everybody has a network of connections on LinkedIn, but what do the three degrees of connections mean to you? Perhaps you’re more familiar with the Six Degrees of the actor Kevin Bacon or The Three Degrees singers from the 1960’ and 70s? LinkedIn’s three degrees do not relate to pop … Continue reading The 3 Degrees of Connections on LinkedIn
Random Posts on LinkedIn Utilization
The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
What Should Be Included in Your Next Social Media Audit?
Work from Where? 3 Leadership Practices that Support Employees Working From Home, Work, or Somewhere in Between
Many small businesses haven’t paid off their COVID-19 EIDL loans
How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018
6 Ways to Boost Facebook Engagement for Free
6 Mobile Innovations Retailers Have Time To Adopt For The Holidays
Website Localization: 7 Handy Tips For The Enterprise Website
The future of customer experience lies in first-party data by Treasure Data
