Kelly ShepskoMarch 12, 2015 As we all know, all good things must come to an end, and while the power of social media marketing won’t drift away any time soon, it’s time to end my three-part blog series about getting started with LinkedIn marketing. In parts one and two of Setting Up Shop on LinkedIn … Continue reading Setting Up Shop on LinkedIn Company Pages: Engagement and Analytics
Leslie HughesMarch 10, 2015 LinkedIn is the world’s largest business network. It’s the online version of your Board of Trade or Chamber of Commerce. It’s where business people are INVESTING time (not wasting time), which is why certain inappropriate LinkedIn status updates are like the sound of fingernails scratching a blackboard. Here are some of … Continue reading LinkedIn Is NOT The Same As Facebook: Don’t Make These Mistakes
Gerry MoranMarch 7, 2015 The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing … Continue reading 30 LinkedIn Social Selling Triggers
They say the only thing certain in life is taxes and death, but I think change is also a given – especially inside LinkedIn. They are always evolving, quite a lot in the last month but the one that has everyone talking today is the home page changes. LinkedIn announced 11th December 2014 that it … Continue reading The Good, The Bad, And The Less Ugly New LinkedIn Homepage
Monique CraigMarch 3, 2015 With social recruiting on the rise, job seekers are increasingly aware of the role their online profiles play in their professional lives. An inappropriate profile picture or sloppy grammar can be a potential turn-off for recruiters visiting your profile, just as your poor attempts at networking. To maximize your chances for … Continue reading The Dos And Don’ts Of LinkedIn Networking
Lindsey StemannMarch 1, 2015 In continuation of my recent blog post, 3 LinkedIn Tips for the Secret Job Seeker, I am sharing three additional suggestions to take into consideration if you are seeking a new job opportunity under the radar. Here is a quick recap of the first three featured tips: Update Your Profile Update … Continue reading 3 Bonus LinkedIn Tips For The Secret Job Seeker
Vishal PindoriyaFebruary 28, 2015 Influence is earned. It can’t be bought, swindled, or given through some anointing process. It’s a reputation, and reputations must be earned through experience and interactions. Blogging can help accomplish that goal, and social media is an incredible tool for becoming an influencer as well, but you have to build a … Continue reading Increase Your Influence With LinkedIn’s Long-Form Publishing
Prasant NaiduFebruary 27, 2015 Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester Research. “As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing … Continue reading Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network
Katrina ManningFebruary 26, 2015 When you think about the fact that there are over 200 million blogs worldwide today, and that over four million blog posts are published each day, you might be wondering whether or not this type of marketing is worth undertaking. As you can probably already tell, with so much competition, most … Continue reading How To Make Your LinkedIn Posts Stand Out
Alice HeimanFebruary 23, 2015 People are misusing LinkedIn left and right. As with any tool, you can be most effective when you use it properly and that usually requires some learning. Unfortunately, we see people self-promoting and trying to sell overtly on LinkedIn and it is just as undesirable as someone going around at a … Continue reading Sales Tips: How to Stay Out of LinkedIn Jail
