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Karen Repoli January 2, 2022 When I first dipped my toes in the internet marketing game, the prevalent catch phrase was, “the money is in the list.” All the gurus were telling us it was the way to internet marketing millions so we all tried to build our lists as big as possible. As a … Continue reading 9 Tips to Build a Relationship with Your List and Make It Profitable
April Paige August 2, 2021 Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher every day as ISPs add more and more factors to their screening algorithms. Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible … Continue reading List Hygiene Matters Even More Today
Lacy Boggs November 5, 2020 I witnessed a conversation happening between two dear friends of mine recently. Both are coaches and course creators, and both were just finishing up launches of their latest things. One lamented that she was seeing a lot of unsubscribes lately and the other agreed. “It’s reminding me that list building … Continue reading How to Make List Building Less Exhausting
Keith Reinhardt August 28, 2020 Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. But higher list attrition rates and more inbox filtering are keeping many messages out of the inbox where they work their ROI magic. … Continue reading Email Data Hygiene is Make-or-Break for List Success in 2020
Ashley Hill — April 18, 2020 It’s a lot of work to carefully curate and keep your email and contact lists. Building contact lists and driving new leads to your website is its own science, and getting those people to enlist to be part of your contact list is like alchemy, turning leads into subscriber … Continue reading 7 Ideas for Keeping in Touch with Your Lists
Tom Wozniak — April 9, 2020 One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant and engaging messaging. Marketers have learned to leverage this ability to create highly effective campaigns that drive engagement, response, and conversions. However, there’s a lot that goes into developing … Continue reading Using Suppression List Management for Audience Targeting
Syed Balkhi — March 11, 2020 Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing to uninterested people, increases their open rates, boosts their click rates, and, most importantly, decreases their unsubscribe rates. Segmenting an email list drastically improves the effectiveness of their email … Continue reading 5 Opt-In Forms to Segment Your List Like a Pro
Kevin George — August 5, 2019 Follow @imkevin_monk — August 5, 2019 Creating an email list is no longer a rocket science. All you need is the right resources and right tactics. At the first thought, it may seem exhausting to make an email list, but eventually when you see your subscriber list grow, you … Continue reading How to Execute Effective Email List Management
Tom Wozniak — January 31, 2019 Follow @tomwozniak — January 31, 2019 As of 2019, email marketing has officially entered middle age. Like a lot of 40+ year olds, email marketing can look back at a long history of success and, by committing to a set of best practices going forward, shows no sign of … Continue reading Why Email Suppression List Management Matters
Kevin George — April 20, 2018 Follow @imkevin_monk — April 20, 2018 The new European regulation on the processing and handling of personal data, known as the General Data Protection Regulation (or GDPR), enters into effect on May 25, 2018. That means marketers have just a few short weeks left to prepare for all of … Continue reading How to Grow Your Email List in Compliance with the GDPR [Infographic]
