by Josie ScotchmerOctober 18, 2016 If we take a trip down memory lane (some of our lanes might be longer than others ), we might remember a parent telling us if we didn’t tidy our bedroom or help clean the dishes we’d end up on Santa’s naughty list and only find a lump of coal … Continue reading Email List Cleaning: End Up On Santa’s Nice List, Not His Naughty List
by Tink Taylor Follow @tinktaylorOctober 11, 2016 If you’re unfamiliar with List-Unsubscribe, it’s an optional piece of text that you add to the technical header of your emails The text instructs email clients – such as iOS10, Hotmail and Gmail – to automatically show the unsubscribe button in the header. One of Apple’s new features … Continue reading iOS10’s New Unsubscribe Button: Is Everyone Going to Leave My List Now?
by Hana LaRockAugust 16, 2016 A successful email marketing strategy can’t be achieved unless people sign up for those emails you send out. While we know that subscribing to emails has a lot of benefits, the customer or potential lead might not quite understand what they could be missing out on. When leads subscribe to … Continue reading 5 Tricks to Get Opt-Ins On the First Try
by John Stevens July 2, 2016July 2, 2016 According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $ 38 for every $ … Continue reading How to Achieve Explosive List Growth [7 Case Studies]
by Andre W. Klein May 3, 2016 Follow @akleines2May 3, 2016 Some of the things that you can implement when using this powerful tool to grow your business are the following: Personalize your emails It goes without saying that first impressions matter, and this is triple important for emails. Quick question: What would you do … Continue reading Do’s and Don’ts for Successful List Building
by Tahir Akbar March 7, 2016 Follow @tahirakbrMarch 7, 2016 Email is a very powerful and affordable lead generation tool that businesses can employ. Given the innovative products and solutions offered by marketing automation companies, email’s ability to deliver famous 44% return on the investment has enhanced further. However, the success of email campaigns depends … Continue reading 10 List Building Techniques for Businesses with Limited Email Marketing Budget
by Nick Rink November 18, 2015 Follow @NickRinkNovember 18, 2015 When it comes to social media, local business owners can quickly become overwhelmed. Should I be posting, tweeting, pinning, chatting or something else! Of all the social media sites that are currently popular I believe it’s Twitter that has the most potential for success across … Continue reading Smart Guide to Twitter Lists for Local Business
by Bamidele Onibalusi November 16, 2015November 16, 2015 Every day an “expert” declares email marketing dead, and a quick search of “email is dead” (in quotes) in Google shows that there are over 200,000 articles written to that effect. Is email marketing really dead? Let’s take a look at some quick stats: As of 2013, … Continue reading 3 Ways to Put Your List Building on Steroids
