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Local marketing requires going very deep on a particular group of people. Here’s what you need to know. Jessica Hawthorne-Castro on January 30, 2025 Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. … Continue reading Your 4-step guide to local marketing success
By Ian White August 18, 2020 2020 has inspired all of us to do some soul-searching. We’re asking ourselves big questions about what we value, how we want to spend our time, and where we want to be in life. As a result, people are making moves. My company is based in New York City, … Continue reading Location-based salaries will kill your startup’s culture
Where should multi-location local business focus their energies and how should they deploy tools to help? Pamela Parker on August 14, 2020 What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Paid search and social media. … Continue reading The 5 critical elements for local marketing success
But 77% of multi-location brands complain executing locally at scale is very challenging. Greg Sterling on August 12, 2020 When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in … Continue reading Majority of chains call local-digital marketing an ‘untapped opportunity’
A partnership between location data and device-based identity resolution. Kim Davis on August 4, 2020 Reveal Mobile, the location-based analytics and attribution vendor, uses its VISIT Local software to analyze foot traffic for stores and chains, as well as foot traffic to competitor locations. It powers geo-targeted advertising based on the data. Tapad provides a … Continue reading Reveal Mobile adds Tapad device-matching to its location data
River Cartie — May 2, 2020 Online local marketing consists of online marketing efforts that are designed specifically to draw local traffic to your business — online and offline. Localizing your small business’s online marketing efforts is a matter of making sure that all of the information you have online clearly states not only where … Continue reading A Quick Guide to Online Local Marketing for Small Businesses [Infographic]
Chris Biscuiti — April 21, 2020 As the parent of a child, my heart breaks for local businesses who are struggling and simply hanging on right now due to the effects of COVID-19. These small business owners are our neighbors, our friends, our charity event and fundraiser supporters, and the lifeblood off our communities. For … Continue reading 6 Ways to Support Local Business During COVID-19 and Why It Matters
The company said it was no longer focused on data aggregation and was concentrating on being a ‘neutral and open marketplace’ Greg Sterling on January 8, 2020 In 2016 LiveRamp paid roughly $140 million for two companies, Arbor and Circulate, that helped the company improve “people based marketing” and deterministic identity resolution. Last quarter, according … Continue reading LiveRamp sheds location data business
Jake Baadsgaard — December 19, 2019 Follow @disruptiveads There’s a lot of marketing advice out there for online businesses. Whether you’re a retail business trying to drive sales online, a SaaS company trying to get leads or anything in between, there are plenty of articles, webinars and videos to get you pointed in the right … Continue reading Trying to Promote Your Local Business? 4 Easy Facebook Video Ad Ideas
Nextdoor Dabbles In Hyper-Local Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2019 Neighborhood social network Nextdoor has introduced an advertising offering it calls Local Deals that allows businesses, service providers, and neighbors for hire to target advertisements and marketing to the people in their neighborhood. Neighbors for hire would include anyone who offers … Continue reading Nextdoor Dabbles In Hyper-Local Advertising
