Impact Of AI On Local Search As Seen In The Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 21, 2024 SOCi analyzed how generative artificial intelligence tools answer and serve information about local queries. The test of complex searches on each of the six platforms analyzed includes a series of follow-up questions to better understand … Continue reading Impact Of AI On Local Search As Seen In The Data
David Hunter April 30, 2021 If this past year has taught business owners anything, it is that search engine optimization (SEO) is a big deal. Perhaps more so, too, for local businesses. SEO is a great way to get more revenue at little to no cost, which makes it appealing to local businesses who may … Continue reading 7 Things That Could be Hurting Your [Local] Search Engine Ranking: And What to Do About It
Jeff Previte — January 30, 2020 Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small businesses). But it can … Continue reading How to Rank Higher in Local Search Results
Local Search Analytics Defines True Local Competitors, Performance by Laurie Sullivan @lauriesullivan, July 17, 2019 Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Local Market Analytics provides search engine optimization professionals with a feature Moz calls “multi-sampling of local SERPs … Continue reading Local Search Analytics Defines True Local Competitors, Performance
Ashley Perssico — June 28, 2019 — June 28, 2019 I love potatoes. They are the top food in my diet. I like them baked, fried, scalloped, you name it. But most of all, I like them mashed. I can’t count the times my boyfriend has asked me what I want for dinner and I’ve … Continue reading How to Use Google ‘Near Me’ Searches to Your Advantage
David Hunter — June 26, 2019 Follow @DavidHunterErie — June 26, 2019 Local SEO (Search Engine Optimization) is dominating the internet for businesses when it comes to ranking on Google. It may seem impossible to get your business to appear at the top of search engine results pages (SERP), but in reality, it just requires … Continue reading Local Search: How Google My Business Can Improve Local Rankings
How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. Chris Sherman on May 21, 2019 The concept of “local search” has always been somewhat ambiguous in terms of how … Continue reading The new realities of local search
Dale Keipert — June 13, 2018 Follow @360Interactive — June 13, 2018 The Local Businesses Search Dilemma You have a business that caters to your local community. You’ve often looked at getting your business to rank higher on Google but it never seems like it works. And, you really don’t have the time, money, or … Continue reading Near Me Searches
Let’s Just Agree That Location Data Is Inaccurate by Thomas Walle , Op-Ed Contributor, June 5, 2018 Location data sellers typically tell brands that they know that a user went to the Starbucks at 33rd and 5th in New York at 5 p.m. But, if you know how location data works, you know that it’s … Continue reading Let’s Just Agree That Location Data Is Inaccurate
Ryan Eldridge — December 30, 2017 — December 30, 2017 Think back to your last purchase. Did you open up Google and look for suggestions of where to shop or eat? If you’re like most people, you probably did. You likely took the time to assess and evaluate the choices Google provided you. Previous customer … Continue reading How To Make Use of Reviews to Dominate Local Search Results
