Wesley Young on May 23, 2017 Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, … Continue reading 5 reasons why websites still matter to local search in 2017
By Bernadette Coleman April 25th, 2017 Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a … Continue reading What Local Businesses Must Know About Local Search – Right Now!
We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Conrad Saam on April 26, 2017 Google seems to be making moves to use the … Continue reading Local search update: ‘Best’ filter invading the local pack
By Bernadette Coleman April 25th, 2017 Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a … Continue reading What Local Businesses Must Know About Local Search – Right Now!
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. Greg Gifford on March 27, 2017 SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed … Continue reading The definitive guide to local search ranking factors
By Mandy Boyle February 8th, 2017 “An ex-employee set me up on my Google My Business.” “I’m not good with computers – I didn’t save the password to my YellowPages.” “I don’t have that email address anymore to get into that listing. Sorry.” If you’re familiar with helping businesses with their local SEO, you’ve probably … Continue reading How To Correct N.A.P. When You Don’t Have Access Anymore
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out. Jacob Baadsgaard on February 3, 2017 Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going … Continue reading Local search: It’s all about mobile
Eric Seal — December 22, 2016 — December 22, 2016 Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the … Continue reading How to Use Digital Assistants to Improve Local Search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. Jon Schepke on December 22, 2016 at 1:35 pm The time has come for businesses to frame their search marketing in the context of a broader … Continue reading Uncovering the white spaces of opportunity for local search
by George Freitag, Op-Ed Contributor, November 10, 2016 As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your … Continue reading The Local Search Problem Most Businesses Don’t Know About
