Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. Adam Dorfman on October 5, 2016 For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing … Continue reading Don’t let your business play possum with local search
by Scott Barnett Follow @scottabarnettSeptember 14, 2016 Local search is powerful. We talked about the statistics recently that show that 25% of people who search for a product or service near them purchase something. That’s a super high conversion rate compared to the percent of people who click through an ad. But let’s carve that … Continue reading Local Search for Non-Locals
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. Lydia Jorden on August 15, 2016 Pokémon Go, the hit new augmented reality game for mobile, has increased foot … Continue reading Using popular culture to drive local positioning
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in. Lydia Jorden on February 29, 2016 at 12:45 pm Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update … Continue reading Prioritizing Local Search Profile Listings: 2 Methods
by Scott Barnett February 13, 2016 Follow @scottabarnettFebruary 13, 2016 There is a lot of attention paid to “Local Search” these days, and for good reason. It has become apparent that a large number of us search for things we are looking for in that moment, and from our cell phones. This is the latest … Continue reading Local Search Starts With Your Hyperlocal Publisher
