Brand Loyalty Fading Among Americans by Laurie Sullivan @lauriesullivan, September 14, 2018 Consumers are not as loyal as they once were, according to data released this week. The findings come from a look into the purchasing habits of American consumers — analyzed by Adtaxi, an ad-tech company supporting multiple marketing channels. The study was conducted … Continue reading Brand Loyalty Fading Among Americans
Category Archives: Loyalty Programs
Loyalty is more than marketing, it’s a mindset
Contributor Evan Magliocca explains how retailers must approach customer loyalty — you’ve got to give it to get it. Evan Magliocca on June 25, 2018 Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In … Continue reading Loyalty is more than marketing, it’s a mindset
Why Loyalty is Key to Growing Your Small Business
Michael Cohen — May 16, 2018 Follow @TexasCohen — May 16, 2018 If you need a home repair or a new doctor, chances are you’re going to ask around your social network before hiring a professional. When people spend money, they want assurance that they’re going to get excellent service that meets their expectations. They’ll … Continue reading Why Loyalty is Key to Growing Your Small Business
Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018 Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
Is The Transactional Email Experience Critical For Customer Loyalty?
Josie Scotchmer — November 1, 2017 — November 1, 2017 All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival company… and then forgetting about them, until it’s time to lure them into making another purchase. But, after the conversion, what do … Continue reading Is The Transactional Email Experience Critical For Customer Loyalty?
Email Campaigns and Loyalty Programs: The Ultimate Power Couple
Jess Mizerak — November 1, 2017 — November 1, 2017 Nearly all of us have seen an email so great that we clicked through to learn more, even if it was marketing a product we weren’t previously interested in… but we had to do it, because that email was crazy genius! Standing in the consumer’s … Continue reading Email Campaigns and Loyalty Programs: The Ultimate Power Couple
A brief history of customer loyalty
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season. Shawn Gold on September 7, 2017 As we move closer to 2018, many retailers will try to break … Continue reading A brief history of customer loyalty
Incentive-Related Pay Creates Positive Attitudes… If Done Right
Stephanie McGuinn — September 6, 2017 Follow @PIMidlantic — September 6, 2017 Devanath / Pixabay Companies like Publix Super Markets have stood out as one of the “Best Places to Work” for years thanks to having what many call the best-in-industry employee benefits. Included in these benefits are stock options and bonuses tied to profits, … Continue reading Incentive-Related Pay Creates Positive Attitudes… If Done Right
3 Ways to Obtain Loyal Customers
Erika Montgomery — September 3, 2017 Follow @PublicityErika — September 3, 2017 How can you turn prospective customers into loyal brand advocates? This post explains. As entrepreneurs and small business owners know, obtaining loyal customers in a competitive market can be difficult, to say the least. It also means there is less room for mistakes, … Continue reading 3 Ways to Obtain Loyal Customers
How Social Media Can Drive Brand Loyalty
Amanda Clark — August 9, 2017 Follow @GrammarChicInc — August 9, 2017 geralt / Pixabay In most areas of life, quality is of considerably greater importance than quantity. Case in point: Social media followers. It’s definitely significant for your company Facebook page to have a lot of followers, for instance, but it’s not especially meaningful … Continue reading How Social Media Can Drive Brand Loyalty
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