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Google goes all out today, but they’re not the only ones – Bing and Moz get in on the fun as well. Amy Gesenhues on April 1, 2015 Thank goodness April Fools’ Day doesn’t happen until three months into the year – any earlier and Google wouldn’t have time to put together such a comprehensive … Continue reading April Fools’ Day 2015: From #ChromeSelfie To Bing Cute Cloud & More
Jeff CoveneyMarch 2, 2015 Keeping people out of your campaigns is just as important as putting people in. When we think of targeted lists, we tend to think about who the campaign is targeting. For example, a mailing might drop to: Leads with C-level titlesLeads located in the US eastern regionLeads in the finance industry … Continue reading Improve Marketing Results with Global Suppression Lists
James LovejoyFebruary 24, 2015 As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions. However, while many brands are applying social media intelligence to their operations, there still exists some considerable confusion around what exactly defines social media intelligence. Social media intelligence … Continue reading Marketing: Understanding the Social Media Intelligence Stack
Jesse NessFebruary 10, 2015 Like any business, the first few months you have a store are important, and in particular getting customers to visit your store is vital. Marketing your online store doesn’t have to be complicated. Check out our tips on some basic online marketing methods to kick-start traffic to your store. Content Marketing: … Continue reading Marketing Tips for Beginners in E-commerce
Still, most marketers devoted just up to 5 percent of their budgets last year to native ads. Ginny Marvin on January 30, 2015 Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native advertising. Sixty-three percent of marketers say they’ll be spending more on … Continue reading Native Advertising Budgets Will Rise In 2015, Say Marketers
Matt DavisJanuary 29, 2015 It’s important for marketers in the same organization to have a shared understanding of commonly-used marketing performance terms. This common language serves as the foundation of our Path to Performance. To help your team communicate more effectively, I’m sharing basic definitions in a Marketing Performance glossary. Today, let’s look at marketing … Continue reading Marketing Performance Glossary: Investments
Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud. Martin Beck on January 13, 2015 A large majority of marketers plan to increase their spending on social media marketing — both paid and organic — in 2015, according to a new survey. Salesforce Marketing Cloud polled … Continue reading Survey: 70% Of Marketers Plan To Boost Social Spending In 2015
