Two surveys show data is very much on the mind of marketers when they think about their martech stack. Mike Pastore on October 11, 2024 at 10:48 am | Reading time: 5 minutes Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the … Continue reading Does your marketing team have a martech problem or a data problem?
Category Archives: Marketing Agility
How agile marketing teams can work with AI
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members. Stacey Ackerman on February 7, 2024 I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never … Continue reading How agile marketing teams can work with AI
4 common pitfalls in failed agile marketing transformations (and how to avoid them)
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies. Stacey Ackerman on January 3, 2024 Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the … Continue reading 4 common pitfalls in failed agile marketing transformations (and how to avoid them)
4 agile marketing metrics that really move the needle
Lost in the complexities of agile marketing? Here’s how to measure its success with meaningful metrics that focus on outcomes. Stacey Ackerman on August 1, 2023 It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so … Continue reading 4 agile marketing metrics that really move the needle
How to handle changes in agile marketing
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently. Stacey Ackerman on July 5, 2023 Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where … Continue reading How to handle changes in agile marketing
3 agile marketing tips to stop starting and start finishing
Use these three tips to keep marketing work moving and deliver customer value at the best possible pace. Stacey Ackerman on June 9, 2023 One of the biggest problems marketers face today is working on too much. I have yet to meet a bored marketer. With the constant pressures from stakeholders changing their minds or … Continue reading 3 agile marketing tips to stop starting and start finishing
The importance of Stakeholders and Practice Leads in agile marketing
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization. Stacey Ackerman on May 16, 2023 There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing, they can … Continue reading The importance of Stakeholders and Practice Leads in agile marketing
How to survive and thrive as an elite marketer
By Jeff Beer April 15, 2023 When Visa hired Frank Cooper III as its new chief marketing officer in March 2022, it was a sign that the financial services and payments company was ready to make significant changes in how it operated as a brand. Cooper joined after five years as CMO … Continue reading How to survive and thrive as an elite marketer
Scaling agile with the Agile Marketing Navigator framework
The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. Stacey Ackerman on March 29, 2023 Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation. Everyone in the … Continue reading Scaling agile with the Agile Marketing Navigator framework
3 reasons marketers are 10 years behind with agile — and how to catch up
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance. Stacey Ackerman on March 8, 2023 I recently had an epiphany about agile marketing. We’re 10 years behind our software counterparts! That may not be surprising, as agile marketing started about 10 years after it did in … Continue reading 3 reasons marketers are 10 years behind with agile — and how to catch up