95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. Chris Wood on November 14, 2024 After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers … Continue reading Marketers link AI to revenue growth and plan to increase 2025 investments
Category Archives: Marketing AI
What marketing can teach the enterprise about AI
CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks. Andrew Frank on September 9, 2024 This article was co-authored by Nicole Greene. Generative AI is opening the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at … Continue reading What marketing can teach the enterprise about AI
How to do an AI implementation for your marketing team
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy. Constantine von Hoffman on February 15, 2024 Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI … Continue reading How to do an AI implementation for your marketing team
AI is adding to marketers’ responsibilities while diminishing their influence
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don’t see this as a value add. Constantine von Hoffman on November 29, 2023 The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs … Continue reading AI is adding to marketers’ responsibilities while diminishing their influence
How marketers are adopting AI in their work
Chatbots, ad targeting, content marketing and generative AI lead AI use cases for overwhelming majority of marketers. Chris Wood on November 9, 2023 If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. AI … Continue reading How marketers are adopting AI in their work
This week’s roundup of AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 28, 2023 Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when … Continue reading This week’s roundup of AI-powered martech releases
Marketing AI blueprint unveiled at The MarTech Conference
A look at how marketers can review and adopt generative AI tools in a repeatable way during this “transformational” time. Chris Wood on September 27, 2023 Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing … Continue reading Marketing AI blueprint unveiled at The MarTech Conference
How the rise of AI makes people more important in marketing
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people. Constantine von Hoffman on September 27, 2023 Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative … Continue reading How the rise of AI makes people more important in marketing
How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability by Laurie Sullivan @lauriesullivan, May 26, 2023 LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches … Continue reading How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
AI and marketing technology: This week’s releases
Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on May 25, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. … Continue reading AI and marketing technology: This week’s releases