Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on May 25, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. … Continue reading AI and marketing technology: This week’s releases
Category Archives: Marketing AI
MarTech’s marketing AI experts to follow
Who you need to follow to keep up with the AI revolution sweeping through marketing technology. Chris Wood on February 14, 2023 Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will … Continue reading MarTech’s marketing AI experts to follow
AI in marketing: 7 areas where it shines and struggles
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. Ruben Ugarte on January 19, 2023 AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands … Continue reading AI in marketing: 7 areas where it shines and struggles
AR/VR: Marketing in three dimensions
It’s early days for volumetric storytelling, but it’s at the heart of AR and VR. William Terdoslavich on July 5, 2022 Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. … Continue reading AR/VR: Marketing in three dimensions
Does the rift in AI matter to marketing?
AI is at a fork in the road. Neither option is promising, but does that really matter? Kim Davis on January 29, 2021 Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is … Continue reading Does the rift in AI matter to marketing?
10 Charts That Will Change Your Perspective Of AI In Marketing
Louis Columbus — July 18, 2019 Follow @louiscolumbus — July 18, 2019 Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $ 5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences … Continue reading 10 Charts That Will Change Your Perspective Of AI In Marketing
When should marketers use AR and when VR?
A marketing tech exec offers some rules of thumb. Barry Levine on July 26, 2018 Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset. Just as marketers … Continue reading When should marketers use AR and when VR?
From algorithms to advertising: 7 steps to introducing AI to marketing
Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017 Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing
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