According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study]
Category Archives: Marketing and Sales Relationship
Improving Your Marketing & Sales Relationship
by Matt Farber June 14, 2016June 14, 2016 “Typical sales rep!” is something we marketers either have said ourselves or overheard from another co-worker. A rant may ensue on how the sales team, or perhaps a specific sales rep either broke the rules, doesn’t understanding marketing, or some comment about how sales is too old … Continue reading Improving Your Marketing & Sales Relationship