Get Your ‘Attribution Accelerator’ Presentations Here by Joe Mandese @mp_joemandese, October 19, 2018 If you weren’t able to make Sequent Partners’ and Greenbook’s “Attribution Accelerator” conference Oct. 11 in New York City, fear not. You can download the presentation decks from most of the presenters — nearly 30 of them — here. MediaPost.com: Search Marketing … Continue reading Get Your ‘Attribution Accelerator’ Presentations Here
Who, What, Where? Marketers Say They’re Good At Attribution by Ray Schultz , Columnist, July 11, 2018 For all the hand-wringing about attribution, marketers must be getting better at it. Almost 100% are effectively using the science to achieve their marketing goals, and 49% are very successful — best-in-class — according to Measuring Marketing Attribution, … Continue reading Who, What, Where? Marketers Say They’re Good At Attribution
Placed Attribution For TV Connects To In-Store Visits by Laurie Sullivan @lauriesullivan, June 13, 2018 Placed, which provides attribution on consumer exposure advertising, on Wednesday introduced TV measurement as a part of Placed Attribution. The platform connects ad views seen on broadcast television to store location data from about 300 million devices through partnerships with … Continue reading Placed Attribution For TV Connects To In-Store Visits
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. Gladys Kong on May 17, 2018 Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that … Continue reading Why your media decisions matter for campaign location attribution
In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018 It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution
Rachel Hand — November 16, 2017 Follow @GroMarketingLtd — November 16, 2017 Attribution is one of the biggest challenges that Marketers have faced in recent years. It is estimated that 66% of companies undertake some form of attribution and analyse their results. In light of this Google have launched Google Attribution, which it hopes will … Continue reading Google’s Easy Attribution
Jeff Coveney — November 6, 2017 Do you own an easy button that instantly provides vision into your company’s marketing impact? If so, bottle it up and sell it. We all want the pretty charts and graphs that provide insights on how we should run our business. The reality is there is no … Continue reading Why Your Attribution Reporting is All Messed Up
Location-Based Placed Develops Attribution For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2017 Location-based measurement company Placed on Tuesday launched Placed Attribution for Search to connect paid-search clicks to store visits. It’s an interesting model for a location-based company to create. It seems more companies focused on data are finding their way … Continue reading Location-Based Placed Develops Attribution For Search
With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google’s attribution services. Columnist David Booth offers a checklist to help ensure you’re ready. David Booth on October 9, 2017 Today’s path to purchase has become more complex than ever before, with consumers crossing channels … Continue reading A Google Attribution (and Attribution 360) readiness checklist
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Andreas Reiffen on October 5, 2017 Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one … Continue reading The big problem with PPC attribution modeling no one is talking about
