Albizu Garcia — September 21, 2017 Follow @gainapp — September 21, 2017 “Currently 270 billion messages are sent per day and somewhere around 6 billion emojis are sent per day.” – Christian Brucculeri, CEO of Snaps Text messages alone can lack a lot of detail. In the most cases, the tone of text-based messages can … Continue reading How To Measure Your Emoji Marketing Efforts
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. Andrew Goodman on September 8, 2017 Advertisers — especially PPC junkies — want to pay for the … Continue reading Google Attribution: Is Google stepping in because no one else would?
When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a look at the challenge and how to solve it. Shane Murphy on September 5, 2017 Proper attribution is one of the biggest challenges marketers face. I’ve experienced this firsthand in my role as VP … Continue reading The new attribution challenge: Understanding how marketing and sales work together
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward. Shani Rosenfelder on August 7, 2017 There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester survey revealed that 67 … Continue reading What’s next (and now) for mobile attribution
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017 The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns. Michael Della Penna on June 23, 2017 Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees … Continue reading A deep dive into online-to-in-store attribution
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution. Alison Lohse on June 9, 2017 Marketing analytics is one of the most buzzed-about categories in the current red-hot martech landscape. For those of us … Continue reading What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization. Sweta Patel on June 7, 2017 Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to … Continue reading Two social media attribution models to use instead of single-touch
Paul Schmidt — June 1, 2017 — June 1, 2017 What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week Google Attribution. This solution … Continue reading Google Attribution: A Huge Analytics Change Is Coming Your Way
Geri Rebstock — May 18, 2017 — May 18, 2017 In the past, we talked about the role of customer segmentation and how breaking up your target audience into small groups – or segments – can help you create the kinds of personalized campaigns that build customer engagement. At its very core, segmentation divides your … Continue reading 16 Signals: Understanding Business And Contact Attributes and What They Can Do
