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Category Archives: Marketing Automation

Marketing automation vs. email delivery platform: Which tool is right for your team?

There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025   Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team?

The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business. Wunderkind on May 21, 2024   The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are … Continue reading The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

5 ways CRMs are leveraging AI to automate marketing today

Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Gene Marks on December 18, 2023 Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer … Continue reading 5 ways CRMs are leveraging AI to automate marketing today

Marketing automation software for small business: How to get started

Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.  Chris Wood on December 15, 2023 Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are … Continue reading Marketing automation software for small business: How to get started

4 essential ways to boost your marketing automation program

Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program

4 tips for auditing your marketing automation program

Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot. Chris Wood on November 8, 2023 Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. They get updated frequently, so it’s important to audit them on a regular basis. Here are some tips … Continue reading 4 tips for auditing your marketing automation program