Category Archives: Marketing Automation

How Email Marketing Automation Can Solve Your Top Sales Problems

Marketing Automation

Brian HughesMay 26, 2015 Over half of all B2B companies cite email marketing as their most effective marketing channel for generating revenue, according to BtoB Magazine. Would you agree? If your business is failing to maximize email marketing’s potential, a lack of automation may be to blame. Eighty-nine percent of businesses say email marketing is … Continue reading How Email Marketing Automation Can Solve Your Top Sales Problems →

Iterative A/B Testing – A Must If You Lack a Crystal Ball

Marketing Automation

Peep LajaMay 19, 2015 You have a hypothesis, and run a test. Result – no difference (or even drop in results). What should you do now? Test a different hypothesis? Not so fast. A fairly common scenario Let’s imagine that you conducted a qualitative survey, and a large number of respondents voiced concerns about your … Continue reading Iterative A/B Testing – A Must If You Lack a Crystal Ball →

How to Become a Marketing Master on LinkedIn

Marketing Automation

Michael CohnMay 11, 2015 If you aren’t doing it already, you should think seriously about focusing your marketing efforts on LinkedIn. Social media marketing is an extremely important aspect of your marketing strategy. Of course, there are many differences between the various marketing approaches, including the financial aspect. However, when it comes to marketing with … Continue reading How to Become a Marketing Master on LinkedIn →

The Evolution of Lifecycle Marketing [Infographic]

Marketing Automation

Zach TaijiMay 9, 2015 What is lifecycle marketing? It’s a 360-degree relationship-building process that turns leads into customers, and customers into advocates – in the end allowing your customers to do the marketing for you. Lead generation is the first step to lifecycle marketing. Nowadays, there are many ways to generate a lead such as … Continue reading The Evolution of Lifecycle Marketing [Infographic] →

How to Select the Best Native Advertising Services

Marketing Automation

Andre BourqueMay 9, 2015 Paid media has become a valuable part of a brand’s content marketing mix, and native advertising is one way marketers are enjoying it. Native advertising improves brand image, engages viewers, and has a click-through rate that is orders of magnitude higher than display ads. So much, in fact, that traditional publications like the … Continue reading How to Select the Best Native Advertising Services →

Marketing’s New Customer Nerve Center: Marketing Operations

Marketing Automation

As marketing ops goes front and center, columnist Scott Vaughan explains how your team leaders can evolve in their roles. Scott Vaughan on May 8, 2015  Previously, marketing operations was the “island of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing Operations Executive Summit last year. But with roots in strategic planning … Continue reading Marketing’s New Customer Nerve Center: Marketing Operations →

Marketing Automation: The ROI Reality [Infographic]

Marketing Automation

William YatesMay 3, 2015 Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI). This may in some instances be the case, but especially before digital, it was always very difficult to equate. Even in the digital age these assertions continue to proliferate, and … Continue reading Marketing Automation: The ROI Reality [Infographic] →

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