Category Archives: Marketing Automation

4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign

Sarah ParkerApril 25, 2015 Everything in life is a learning experience, but sometimes it seems that social media campaigns can teach us particularly frustrating lessons. You can meticulously research best practices for campaigns in your industry across social platforms, and still get results below expectation. That doesn’t mean that campaign was a complete failure; it’s … Continue reading 4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign →

ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard

Marketing Automation

Consumer location data being used for measurement and media planning Greg Sterling on March 30, 2015 Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure … Continue reading ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard →

Sales, Marketing and Automation: Promises Versus Expectations

Marketing Automation

Dave HubbardMarch 19, 2015 Technology isn’t the answer, it’s just an amazing enabler. The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on investment). Unfortunately, the results have been mixed. The ROI from Marketing Automation (MAP) software seems to be great from a Marketing perspective, … Continue reading Sales, Marketing and Automation: Promises Versus Expectations →

CMS and Marketing Automation: 5 Things to Remember When Considering Integration

Marketing Automation

Tjeerd BrenninkmeijerMarch 7, 2015 These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation. Visitor to Lead Management + Lead to Revenue Management Content Marketing and Marketing Automation … Continue reading CMS and Marketing Automation: 5 Things to Remember When Considering Integration →

The Missing Piece Of Marketing Automation That Could Change Everything

Marketing Automation

Columnist Paul Roetzer explores the potential of artificial intelligence to augment marketing automation platforms and transform the industry. Paul Roetzer on March 4, 2015 The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in … Continue reading The Missing Piece Of Marketing Automation That Could Change Everything →