Category Archives: Marketing Automation

How to balance core marketing automation functions with innovation

Marketing Automation

Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Chris Wood on September 19, 2023 Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. … Continue reading How to balance core marketing automation functions with innovation →

6 marketing automation use cases where AI can help with data quality

Marketing Automation

Will AI help address age-old marketing issues or just add more complexity? Milton Hwang on June 22, 2023 Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much … Continue reading 6 marketing automation use cases where AI can help with data quality →

The 4 categories of AI that impact marketing: Generative AI

Marketing Automation

Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to. Greg Kihlstrom on May 19, 2023 It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT’s rise as the fastest-growing platform of all time to near-constant … Continue reading The 4 categories of AI that impact marketing: Generative AI →

Why we care about marketing automation

Marketing Automation

Here’s how marketing automation works, why it’s key to delivering seamless customer experiences and some best practices to follow. Danni White on April 21, 2023  Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant … Continue reading Why we care about marketing automation →

Using AI and journey orchestration to boost your marketing automation

Marketing Automation

AI and customer journey orchestration can take your existing marketing automation approaches to the next level.  Greg Kihlstrom on March 30, 2023 Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel.  There … Continue reading Using AI and journey orchestration to boost your marketing automation →

What is marketing automation and how can it help B2B marketers?

Marketing Automation

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features. Pamela Parker on January 9, 2023 What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the … Continue reading What is marketing automation and how can it help B2B marketers? →

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