Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data. Geoff Crain on May 21, 2024 For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this … Continue reading How to build a hyper-precise audience-first ad campaign
Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences. Kim Davis on November 13, 2023 What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office … Continue reading Onesend and ActiveCampaign support Australian office gear sales
Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Stephanie Trovato on July 25, 2023 Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store … Continue reading From campaigns to conversations: The future of email marketing
Floor & Decor On How Contractors, Installers Create Strong Campaign Results by Laurie Sullivan @lauriesullivan, May 12, 2023 Floor & Decor wanted to raise awareness of its growing business, but research showed the real decision maker is often not the homeowner, but rather flooring professionals like contractors and installers, as well as those wanting to … Continue reading Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers. Alan K’necht on February 1, 2023 By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to … Continue reading Campaign tracking in GA4: How to ensure your links are properly tagged
In Downbeat Moments, Clever Campaigns Are Irresistible by Sarah Mahoney @mahoney_sarah, January 3, 2023 Last year wasn’t the cheeriest, and at times, it felt like 300% of my stories for Marketing Daily started with phrases like “With declining sales” or “market turmoil.” Imagine my delight, then, when my Top 10 most-read stories for the year … Continue reading In Downbeat Moments, Clever Campaigns Are Irresistible
Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences by Laurie Sullivan @lauriesullivan, November 18, 2022 Meet Bric and Pin, Uberall’s “real guy” and “virtual” character, respectively. The global provider of hybrid customer experiences (CXs) has launched a major creative campaign to demonstrate the need for location-based businesses to combine online and offline channels. “Bric … Continue reading Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
