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Category Archives: Marketing Challenges

Why public relations is thriving in today’s global marketing mix

PR isn’t just about spinning a yarn; it’s about weaving a brand’s story into the fabric of society. Eric Dates on September 26, 2024   This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is … Continue reading Why public relations is thriving in today’s global marketing mix

Why first-party data alone won’t solve marketers’ challenges

Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024   First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies.  The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges

Escaping the marketing circus: How empathy can realign brands, audiences and results

Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. Jay Mandel on May 20, 2024   Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the … Continue reading Escaping the marketing circus: How empathy can realign brands, audiences and results

Marketers say biggest challenge is getting cross-department alignment

Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot.  The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment

Clients Are Digging Into ‘Modern Marketing’

Clients Are Digging Into ‘Modern Marketing’ by Michael McLaren , Op-Ed Contributor, February 24, 2022 Marketers have been looking to level up their efforts as of late, as evidenced by topics like “modern marketing” and “advertising solutions” being among the most-consumed topics last week across brands and agencies, respectively, according to Bombora Company Surge. Modern … Continue reading Clients Are Digging Into ‘Modern Marketing’