Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. Amy Gesenhues on January 21, 2020 In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed … Continue reading Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Category Archives: Marketing Challenges
Lies and bias on the rise in marketing and public relations
Even notable academic institutions are having issues with finding the truth in their own academic research. Eric Schwartzman on December 17, 2019 According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays … Continue reading Lies and bias on the rise in marketing and public relations
5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020
Dan Seavers — November 22, 2019 Follow @TWDanSeavers As marketers, we love tried and tested. We walk the road well-traveled, lacking the time, the budget or the opportunity to try strategies that won’t guarantee you results. But now and then, something comes along that will disrupt your methods. And it’s up to you whether you … Continue reading 5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020
Why marketers should stop avoiding privacy issues
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for you. Kristina Podnar on October 15, 2019 At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as … Continue reading Why marketers should stop avoiding privacy issues
Tips for Manufacturing Marketing in the Age of Amazon
Heather Quitos — July 24, 2019 — July 24, 2019 Digital connectivity fills our lives as people become more dependent on their smartphones for daily tasks, whether measuring a package, paying for coffee, or ordering a week’s worth of groceries. Amazon has emerged as a household name and the Amazon Effect has radically changed the … Continue reading Tips for Manufacturing Marketing in the Age of Amazon
Here’s how to get the most out of your marketing analytics investment
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Eric Bradlow & Jeremy Korst on April 19, 2019 Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes … Continue reading Here’s how to get the most out of your marketing analytics investment
Rethinking the marketing funnel with Consumer Decision Journeys
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey. Mark Meyerson on February 25, 2019 The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way … Continue reading Rethinking the marketing funnel with Consumer Decision Journeys
Is Your BDRs’ Outreach Pertinent or Impertinent?
Bob Apollo — September 19, 2018 Follow @bobapollo — September 19, 2018 If you are in a role that tends to attract the attention of other vendors’ business development people, you’ve probably had them reaching out to you with varying degrees of competence. Maybe I’m just unlucky, or maybe I have a magnetic attraction for … Continue reading Is Your BDRs’ Outreach Pertinent or Impertinent?
5 Common Multi-Channel Challenges and How to Overcome Them
William Harris — April 30, 2018 Follow @wmharris101 — April 30, 2018 Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the … Continue reading 5 Common Multi-Channel Challenges and How to Overcome Them
Marketers Spending 20% More On Google
Marketers Spending 20% More On Google by Laurie Sullivan @lauriesullivan, April 20, 2018 When Alphabet, Google’s parent company, reports first quarter earnings April 23, 2018, digital advertising agency Merkle estimates that Google Shopping will account for 60% of all Google paid search clicks for retailers. The platform now accounts for 60% of all Google paid … Continue reading Marketers Spending 20% More On Google
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