Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences. Tim Parkin on August 9, 2023 Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills? Good news. You don’t … Continue reading These are the best marketers in the world
Category Archives: Marketing Competition
Marketing collaboration and experimentation in action
Optimizely customers discuss how they are using the DXP’s products at Opticon 2022. Kim Davis on October 6, 2022 At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports … Continue reading Marketing collaboration and experimentation in action
4 strategies to help marketing teams improve workflow and collaboration
Remote work challenges become assets when workflow is transformed digitally. Chris Wood on May 25, 2022 There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are … Continue reading 4 strategies to help marketing teams improve workflow and collaboration
How to Identify the Best Marketing Project
How to Identify the Best Marketing Project Ali Faagba / 11 May 2022 When it comes to marketing, there is no one-size-fits-all solution. As you dive deep into the bottomless pit of marketing ideas, you take more and more of the time you ought to spend doing other productive things, not knowing which one … Continue reading How to Identify the Best Marketing Project
How to Win With Marketing Competitive Analysis Across Search & Social
Conor Bond March 20, 2021 Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, … Continue reading How to Win With Marketing Competitive Analysis Across Search & Social
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