Category Archives: Marketing Education

Tim Parkin: Spotlight on the expert

Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve. Chris Wood on August 10, 2023 In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tim Parkin is … Continue reading Tim Parkin: Spotlight on the expert →

Going back to basics: Marketing as a conversation

Marketing Education

At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you’re talking to. Jon-Mikel Bailey on March 30, 2023 Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any … Continue reading Going back to basics: Marketing as a conversation →

MarTech’s event marketing experts to follow

Marketing Education

Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field. Constantine von Hoffman on March 15, 2023 Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as … Continue reading MarTech’s event marketing experts to follow →

Metaverse, Web 3.0 and NFTs: What marketers need to know

Marketing Education

While often bundled together, NFTs, the metaverse and Web 3.0 aren’t the same things. Here’s how to view them from a marketing lens. Lisa Peyton on March 14, 2023 Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious … Continue reading Metaverse, Web 3.0 and NFTs: What marketers need to know →

Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports

Marketing Education

Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports by Laurie Sullivan @lauriesullivan, June 21, 2022 The CMO Council’s report on “Smart Spending At Speed. Is This Real?” produced in partnership with KPMG LLP found that CMOs who get the company’s procurement department involved make better marketing decisions. “When marketers partner with those … Continue reading Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports →

Keys to successful marketing experimentation

Marketing Education

Embracing failures when things don’t go as planned is critical for marketing innovation. Jack Pace on April 11, 2022 = It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways … Continue reading Keys to successful marketing experimentation →

Living the agile marketing values: A do’s and don’ts guide

Marketing Education

Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by Stacey Ackerman on January 7, 2022 If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. … Continue reading Living the agile marketing values: A do’s and don’ts guide →

What is marketing work management and how do these platforms support agile marketing?

Marketing Education

There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing? →

Key Questions to Ask When Building a Strategic Integrated Marketing Plan

Marketing Education

Christa Tuttle August 8, 2021 Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated … Continue reading Key Questions to Ask When Building a Strategic Integrated Marketing Plan →

You CAN Teach the World What You Know. Start with A Positive Mindset.

Marketing Education

Karen Repoli September 22, 2020 What’s holding you back from creating a course that will greatly benefit your ideal client? Fear of failure?Fear of success?Fear of looking like an imposter?Feeling like you’re not expert enough? Believe it or not, most entrepreneurs struggle with mindset roadblocks at some point. I know I’m guilty of this myself! … Continue reading You CAN Teach the World What You Know. Start with A Positive Mindset. →