Category Archives: Marketing Education

Do the marketing principles we learned in college still apply today?

Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition. Jacob Baadsgaard on October 21, 2019 Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it … Continue reading Do the marketing principles we learned in college still apply today? →

Increase Engagement: Speak TO Not AT

Marketing Education

Cath Andrews — October 23, 2017 — October 23, 2017 Struggling to engage your visitors? Could be that you don’t make them feel special enough. One way to fix that is to write in the second person. First person focuses on the wrong person — you — not your customer… We provide a 30-day guarantee, … Continue reading Increase Engagement: Speak TO Not AT →

Why engagement trumps reach when measuring influencer marketing impact

Marketing Education

With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact →

CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone

Marketing Education

Amanda Oliver — July 11, 2017 — July 11, 2017 fancycrave1 / Pixabay Are you freaking out because all you see are your CPM’s and CPC’s going up and your CTR’s going down? It’s time to take a deep breath – you’re not alone. Plus, we’ve even got ways for you to get through it. … Continue reading CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone →

3 B2B Video Ideas for Your Inbound Strategy

Marketing Education

by Samantha RiveroSeptember 19, 2016 Video is a tool that is fantastic for increasing conversions and capturing the attention of your audience in the overly-saturated world we know as inbound marketing. You may already know this and be on board with creating awesome and professional video for your marketing efforts. But where do you start? … Continue reading 3 B2B Video Ideas for Your Inbound Strategy →

Top 3 Call Center Tips for Dialing into the Millennial Market

Marketing Education

by Salil GuptaAugust 19, 2016 Millennials are a self-service, tech-savvy generation influenced by the ever-growing sway of social media, instant gratification, and quick access. Millennials, categorized as anyone born between 1982-2003, represent the largest consumer market for annual revenue growth. It’s for this reason that the “wow me,” factor is vital. Luckily, once you learn … Continue reading Top 3 Call Center Tips for Dialing into the Millennial Market →

How Your Sales Team Can Make The Most Of Marketing Events

Marketing Education

by Pia Heilmann July 27, 2016July 27, 2016 The discussion around events usually revolves around the marketing team. That makes sense because events typically get planned by marketing and come out of marketing’s budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline, it’s important to look at … Continue reading How Your Sales Team Can Make The Most Of Marketing Events →

Insider’s Guide to Producing a Top-Notch Educational Video Series for Marketing

Marketing Education

by Andre Oentoro June 13, 2016 How many times have you looked up a tutorial video on YouTube? Meanwhile, I’m sure there are books out there that basically contain the same information you’re looking for. There’s a reason why modern schools use video as a learning media instead of books. It’s because we process information … Continue reading Insider’s Guide to Producing a Top-Notch Educational Video Series for Marketing →